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Search Engine Watch

Search Engine Land

  • newSearchCap: Ditching Ranking Reports, EU Publishers Threaten To Sue Google & More
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google Health insurance advertisers spen…
    - 8 hours ago, 15 Sep 14, 9:00pm -
  • newOn Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google
    Health insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. W…
    - 10 hours ago, 15 Sep 14, 7:12pm -
  • newUpdate: BrightLocal Clarifies Its Local SEO Industry Survey Findings
    Last week, after reporting on BrightLocal’s recent local SEO industry survey, some readers were skeptical about the survey’s findings, specifically that 37 percent of local SEOs were earning less than $30,000 in “revenue turnover.” While some…
    - 10 hours ago, 15 Sep 14, 7:02pm -
  • newOne Positive Pigeon Result: We Can Finally Ditch Ranking Reports
    Break your (and your clients') dependence on ranking reports. Here are 5 metrics you should be focusing on instead. The post One Positive Pigeon Result: We Can Finally Ditch Ranking Reports appeared first on Search Engine Land.Please visit Search…
    - 11 hours ago, 15 Sep 14, 5:50pm -
  • newLearning From Lost Link Opportunities
    Instead of getting upset about rejection, take a few steps back and look at why you aren't getting the links you want. The post Learning From Lost Link Opportunities appeared first on Search Engine Land.Please visit Search Engine Land for the ful…
    - 15 hours ago, 15 Sep 14, 1:40pm -

Search Engine Journal

SEOmoz

  • 5 Hacks for Creating and Promoting the Right Content
    Posted by Paddy_MooganIn my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation. 1. How to…
    - 1 day ago, 15 Sep 14, 12:16am -
  • Teach Google About Your Entities by Using Topical Hubs - Whiteboard Friday
    Posted by gfiorelli1I'm not so sure it's correct to say—as is so common lately—that today's SEO is a new one, especially with regard to on-site SEO.Many of the things that are necessary today were also necessary in the past: a well-design…
    - 4 days ago, 12 Sep 14, 12:15am -
  • The Marketer's Guide to Facebook Graph Search
    Posted by SimonPensonSocial search has long been heralded as the "next big thing." The opportunity to create the search engine for people is too enticing; the prize being held above all others in the race to build the next Google.Facebook is wi…
    - 5 days ago, 11 Sep 14, 12:15am -
  • School's in Session at Moz Academy
    Posted by Nick_SayersThe onset of fall sharpens the air. Kids laboriously lug stacks of books and binders to class. Teachers puzzle over their lesson plans for the year. Lockers that were once empty now overflow with paper, and quiet hallways fil…
    - 6 days ago, 10 Sep 14, 11:15am -
  • Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic
    Posted by neilpatelI used to perform keyword research in the typical, perfunctory way—go to the Keyword Tool, type in some words, and punch out a list of terms.Easy. Quick. Simple.Today, things are different. The much-loved keyword tool has…
    - 6 days ago, 10 Sep 14, 12:15am -

Search Engine Guide

  • How you can break into digital marketing
    by Mike Moran Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative for my help, but to me it is just giving back a blessing that I has been bestowed on me by others…
    - 24 days ago, 22 Aug 14, 6:23pm -
  • Site search: Too many results and not enough
    by Mike Moran I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time op…
    - 46 days ago, 31 Jul 14, 10:31pm -
  • The Top 7 SEO Web Design Methods to Increase Visibility
    by Jayson DeMers Anyone who has Googled him- or herself understands the power and mystique of search engine results. When you run an e-commerce business, where it lands in search rankings plays a critical role in how many people are exposed to y…
    - 49 days ago, 28 Jul 14, 9:46pm -
  • Yeah, But... I Already Rank For My Company Name
    by Stoney deGeyter Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them "Yeah, Butters." And if you've been following this series, you understand why.One of the common obj…
    - 63 days ago, 15 Jul 14, 2:12pm -
  • Does the Internet allow more differentiation?
    by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't hav…
    - 82 days ago, 25 Jun 14, 8:13pm -

SEO Book

  • Measuring SEO Performance After "Not Provided"
    In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold t…
    - 23 days ago, 24 Aug 14, 7:50am -
  • Loah Qwality Add Werds Clix Four U
    Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overla…
    - 31 days ago, 16 Aug 14, 2:09pm -
  • Understanding The Google Penguin Algorithm
    Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people I chat most with during periods of big…
    - 46 days ago, 1 Aug 14, 2:18am -
  • Guide To Optimizing Client Sites 2014

    - 62 days ago, 16 Jul 14, 3:02pm -
  • Google Search Censorship for Fun and Profit
    Growing Up vs Breaking ThingsFacebook's early motto was "move fast and break things," but as they wanted to become more of a platform play they changed it to "move fast with stability." Anything which is central to the web needs significant stabilit…
    - 63 days ago, 14 Jul 14, 6:16pm -

Local SEO

  • Another Carousel Replacement Being Tested?
    It looks like Google is testing yet another carousel replacement. This time it’s with the different “Points of Interest” searches in specific geos. This one looks different then the previous “new” carousel replacement that we had seen. So f…
    - 12 days ago, 3 Sep 14, 5:25pm -
  • THE TOP 5 USES FOR THE REL=AUTHOR TAG
    1. Stick under wobbly table legs 2. Supplement for low carb diets 3. Bitcoin alternative 4. Keep kids occupied at restaurants 5. Wrap dead fish http://searchengineland.com/goodbye-google-authorship-201975  The post THE TOP 5 USES FOR THE REL=AUTHO…
    - 18 days ago, 28 Aug 14, 9:41pm -
  • Why Fixing Bad N.A.P. Data Issues Sucks
    Nyagoslav (think Cher, Michael, Brittany, etc.) gets all OCD on my recent post where I used our NAP Hunter extension to surface some bogus N.A.P. data issues. He really peels back the rotten onion: “The NPI registry is one of the most trustworthy d…
    - 21 days ago, 25 Aug 14, 9:07pm -
  • Do HTTPS URLs Impact SEO?
    A couple of weeks ago Google announced that it would be using HTTPS URLs as a “lightweight ranking signal”. I have not switched any sites yet, but I thought it would be interesting to observe what has happened to client sites that were already us…
    - 22 days ago, 25 Aug 14, 3:07pm -
  • Google Local Desktop SERPs Continue To Get More Mobile
    Seems like every day we stumble onto a new Google Pigeon test bucket.  Here’s a desktop SERP for “ft. lauderdale movers” that looks pretty mobilicious: When you click on the “More movers” link (which had disappeared in a lot of post-Pigeon…
    - 29 days ago, 18 Aug 14, 3:59pm -

Dejan SEO

  • The Importance of & How to Be More Positive
    Positive Attitude is Good for BusinessA happy workforce can increase productivity by around 12% a certain order.It might seem like a trivial matter, but attitude in the work place can have a significant impact on productivity. A study by the Universi…
    - 1 day ago, 15 Sep 14, 12:30am -
  • Co-Occurrence as a Ranking Signal
    TL;DR: A little-known property of Google Books search highlights co-occurrence as a ranking signal.The concept of co-occurrence (not to be confused with co-citation) has been on the radar of many search professionals for a while. I accepted the id…
    - 7 days ago, 9 Sep 14, 12:51pm -
  • What is Google Knowledge Vault?
    Knowledge Vault is a probabilistic knowledge base developed by Google.Based on machine learning, Knowledge Vault is not only capable of extracting data from multiple sources (text, tabular data, page structure, human annotations) but it also infer…
    - 23 days ago, 24 Aug 14, 12:34pm -
  • Big Brand Digital – Air Asia’s Stuart Myerscough
    Getting to know you!We’re a curious bunch here at Dejan SEO. We wanted to know more about the experiences of the brains at the helm of digital marketing in some of Australia’s biggest brands; so we asked them.Whilst we get to work with big brands…
    - 28 days ago, 19 Aug 14, 12:54am -
  • Hello, this is an extortion email.

    - 33 days ago, 14 Aug 14, 5:51am -

State of SEO

  • Recovering from Google Hell – How to Know When to Give Up
    If your site has been penalized by Penguin or Panda, or if you have received a manual penalty, your first instinct is probably to try and help the site recover in rankings (provided that you...[[ This is a content summary only. Visit my website for…
    - 31 Aug 13, 1:58pm -
  • The New Age Link Building Services
    Since the Internet has such an extensive reach, many businesses recognize it as a great opportunity for their marketing efforts. Any business that has a product or service to sell can launch a...[[ This is a content summary only. Visit my website f…
    - 30 May 13, 6:28pm -
  • 4 Simple Strategies to Maximize the SEO Benefits of Pinterest
    The impact of social media on SEO is loud and clear. While everyone is clamoring after the 3 big ones – Facebook, Twitter and Google+, take your chance now and maximize the immense SEO potential of...[[ This is a content summary only. Visit my we…
    - 25 Feb 13, 7:21pm -
  • All SEO Changes in 2012
    Year 2012 has been quite tumultuous when it comes to SEO. Even though Google has been picking up pace ever since it started providing its services, the number of algorithm updates and changes made to...[[ This is a content summary only. Visit my we…
    - 17 Feb 13, 9:58pm -
  • Why go Google+?
    Google+ (G+) has, arguably, disproved the barrage of commentators predicting its downfall and is making strides towards becoming a great network and useful resource. Last year, more than 600,000 new...[[ This is a content summary only. Visit my web…
    - 28 Jan 13, 9:58am -

Distilled

  • How to Create a Successful Crowdfunding Campaign
    If I had a million dollars…I’d be rich.– a catchy tune by the Bare Naked Ladies in 1992.Now in 2014, crowdfunding has allowed many entrepreneurial thinkers the ability to sing a different tune. Continue reading >>
    - 6 days ago, 10 Sep 14, 2:30pm -
  • Two Brands Creating Kick Ass Content, And Why It Works
    As Hannah Smith stated on the blog back in June, content creation without strategy leads to disparate content with no theme or purpose. Continue reading >>
    - 12 days ago, 4 Sep 14, 12:00pm -
  • A New CEO at Distilled
    In order to avoid any confusion, I thought I’d start with the facts:Last month, Will Critchlow took the reins as CEO of Distilled. Co-founder Duncan Morris is moving to become Chairman and will be bolstering our growing investment in R&D.Continue…
    - 14 days ago, 2 Sep 14, 2:06pm -
  • Back to the Brewery: SearchLove Sessions Now Live!
    There’s a whole lot in store this coming autumn at SearchLove London. So grab a cuppa and comfy chair, then feast your eyes on what to expect this October 27th and 28th.Continue reading >>
    - 19 days ago, 28 Aug 14, 2:30pm -
  • Pinterest: Not Just Interior Design & Cats - There’s Real Money To Be Had
    This month's guest post on all things social comes from Marketing Insights Analyst, Natalie Meehan. Natalie has worked in marketing for almost a decade, and forms part of Brandwatch's marketing insights team - writing reports and other content abou…
    - 21 days ago, 26 Aug 14, 2:20pm -

Kaiserthesage

  • Generating better content ideas
    Millions of web content get published every day – from blog posts, videos, podcasts, image-based up to interactive content.Standing out in the content game (in any industry) will obviously become tougher to be consistently accomplished, considerin…
    - 29 days ago, 18 Aug 14, 10:17am -
  • 13 simple SEO processes you can use to improve client acquisition and retention
    When I started doing SEO 4 years ago, it was already at a stage where everything was starting to get a bit more difficult (May Day, Caffeine and Pre-Panda era). And the way I see it now, it will seriously get a lot tougher in the coming years.But I…
    - 61 days ago, 16 Jul 14, 6:26pm -
  • (More) Enterprise Link Building Strategies
    Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph.Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking p…
    - 81 days ago, 26 Jun 14, 6:40pm -
  • How I increased my email list subscribers by 532% in 1 month
    Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing – given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business med…
    - 26 May 14, 4:13pm -
  • Developing a Content Strategy like a Fortune 500 Brand
    By now, we’ve all come to terms with the fact that it’s practically impossible to succeed in SEO without having great content. After the Panda, Penguin, and anti-guest blogging initiatives from Google depleted the proverbial SEO bag of tricks, a…
    - 19 May 14, 10:07am -

SEOgadget

  • Company Culture: How Big A Role Does It Play?
    Greetings from the Builtvisible reception desk! Today’s blog post is brought to you by Team Admin, our general focus is slightly different to that of the SEO and Dev bodies, though the aim of the game is essentially the same, ensure we’re working…
    - 19 days ago, 28 Aug 14, 9:29am -
  • Customer Lifetime Value
    Customer Lifetime Value simply describes how much money a customer is worth to you over the lifetime of their relationship with you. The more technical definition is this: Customer Lifetime Value is the predicted net profit attributed to the entire f…
    - 28 days ago, 19 Aug 14, 10:04am -
  • The Hierarchy of Effects – An Application Hypothesis
    In my last post I spoke about how important it is to integrate your SEO into your overall marketing communications (here). As important as link building is, your content should fulfill a bigger purpose than building links, and if executed well the li…
    - 33 days ago, 14 Aug 14, 9:08am -
  • Competitive Content Analysis
    My last post Identifying Your Audience: a Data-Driven Approach to Content Planning was pretty data heavy, and long. This time I’m going to talk through something a little lighter, that can still flag up some content ideas, and provide a list of peo…
    - 35 days ago, 12 Aug 14, 9:02am -
  • The Creative Process: An Overview
    In my 3 or so years in Digital Marketing I’ve been involved in a number of ‘creative’ pieces. At the beginning you know what you want the end goal to be (brand mentions, links, referrals, shares etc.), but you need a structure in place to keep…
    - 40 days ago, 7 Aug 14, 10:14am -

Google Webmasters

Google Webmaster Central office hours en français
Google Webmaster Central office hours en françaisBesoin d'éclaircissement au sujet d'une fonctionnalité Google search ? Des questions à poser à propos d'un de vos sites ? Des incertitudes ? Rejoignez-nous ce jeudi 10 juillet 2014,...From:G…
- 9 hours ago, 15 Sep 14, 7:44pm -
English Google Webmaster Central mobile-sites office-hours hangout
English Google Webmaster Central mobile-sites office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) This session is about mobile sites. Add your questions to this event page and vote on existing questions! This is a…
- 9 hours ago, 15 Sep 14, 7:26pm -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 10 hours ago, 15 Sep 14, 6:36pm -
German / Google Webmaster Central Sprechstunden-Hangout auf Deutsch
German / Google Webmaster Central Sprechstunden-Hangout auf DeutschDonnerstag Mittag gibt's hier wieder ein Google Webmaster Central Hangout auf Deutsch* *Thema:* Fragen koennt ihr hier auf der Event-Seite erfassen. Ich bin offen fuer alles Googl…
- 20 hours ago, 15 Sep 14, 8:30am -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 20 hours ago, 15 Sep 14, 8:28am -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 20 hours ago, 15 Sep 14, 8:26am -
SEO is great

Useful links to keep you up to speed