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Search Engine Journal


  • How Can the Value of Top-of-Funnel Channels be Measured - Whiteboard Friday
    Posted by randfishRand has talked many times about what he calls "serendipitous marketing," where the work we do at the top of the funnel can take winding and often unexpected paths to conversions. One of the most common questions about content mar…
    - 3 days ago, 21 Nov 14, 12:18am -
  • Conquer Your Competition with these Three Moz Tools - Next Level
    Posted by EllieWilkinsonWelcome to the second edition of Next Level! In the first Next Level blog post, the Success Team and Help Team here at Moz created 10 video walkthroughs to help you "power up" your knowledge of the Moz tools. We're continu…
    - 4 days ago, 20 Nov 14, 12:15am -
  • Illustrated Guide to Advanced On-Page Topic Targeting for SEO
    Posted by Cyrus-ShepardTopic n. A subject or theme of a webpage, section, or site.Several SEOs have recently written about topic modeling and advanced on-page optimization. A few of note:Rand Fishkin's What SEOs Need to Know About Topic Mod…
    - 6 days ago, 17 Nov 14, 11:30pm -
  • The Coming Integration of PR and SEO
    Posted by SamuelScottThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.Ear…
    - 7 days ago, 16 Nov 14, 10:57pm -
  • Be Intentional about Your Content & SEO Goals or Face Certain Failure - Whiteboard Friday
    Posted by randfishWe're seeing more and more companies investing in content marketing, and that's a great thing. Many of them, however, are putting less thought than they should into the specific goals behind the content they produce. In today's Wh…
    - 10 days ago, 14 Nov 14, 12:16am -

Search Engine Guide

  • Will social media listening replace market research?
    by Mike Moran Advertising Age had an interesting story that was brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world of market research. It's an interesting story, mostl…
    - 4 days ago, 20 Nov 14, 8:16pm -
  • Go the Blogging Distance: Planning for the Long Haul
    by Stoney deGeyter Blogging isn't a one-and-done item on your web marketing checklist. It's a long-term endeavor. In fact, until blogs go the way of web directories, once you start blogging you really cannot stop. Not if you want to maintain the…
    - 17 days ago, 7 Nov 14, 8:25pm -
  • 5 WordPress Plugins to Ensure Your Pages are SEO-Optimized
    by Jayson DeMers A variety of factors impact how well a page ranks in search engines, including quality of content, page meta descriptions, and the URL name. But for a busy professional, keeping up with algorithms and making sure every page on a…
    - 19 days ago, 5 Nov 14, 4:44pm -
  • Do online shoppers still care about brands?
    by Mike Moran Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament that brand loyalty is dead--that customers just search for products now instead of coming to their websites. Where once shoppers cared about…
    - 31 days ago, 24 Oct 14, 8:06pm -
  • Planning a New Website? Don't Launch It Until You Do This
    by Mike Fleming Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your bottom line would be affected?A major problem with the way a we…
    - 41 days ago, 14 Oct 14, 2:30pm -

SEO Book

  • Mozilla Firefox Dumps Google in Favor of Yahoo! Search
    Firefox users conduct over 100 billion searches per year & starting in December Yahoo! will be the default search choice in the US, under a new 5 year agreement. Google has been the Firefox global search default since 2004. Our agreement came up for…
    - 4 days ago, 20 Nov 14, 12:03am -
  • Peak Google? Not Even Close
    Search vs Native AdsGoogle owns search, but are they a one trick pony?A couple weeks ago Ben Thompson published an interesting article suggesting Google may follow IBM and Microsoft in peaking, perhaps with native ads becoming more dominant than on…
    - 8 days ago, 16 Nov 14, 3:57pm -
  • How Does Yahoo! Increase Search Ad Clicks?
    One wonders how Yahoo Search revenues keep growing even as Yahoo's search marketshare is in perpetual decline. Then one looks at a Yahoo SERP and quickly understands what is going on.Here's a Yahoo SERP test I saw this morningI sometimes play a "…
    - 13 days ago, 11 Nov 14, 1:57pm -
  • Google SEO Services (BETA)
    When Google acquired DoubleClick Larry Page wanted to keep the Performics division offering SEM & SEO services just to see what would happen. Other Google executives realized the absurd conflict of interest and potential anti trust issues, so they ov…
    - 13 days ago, 11 Nov 14, 1:57pm -
  • Use Verticals To Increase Reach
    In the last post, we looked at how SEO has always been changing, but one thing remains constant - the quest for information. Given people will always be on a quest for information, and given there is no shortage of information, but there is limited…
    - 33 days ago, 22 Oct 14, 12:55pm -

Local SEO

  • An Agency Client Started Using This Local SEO Audit Template And You’ll Never Guess What Happened Next
    Their clients’ local and organic search rankings and traffic started going up Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. One of the things I tried to stress is the importance of…
    - 3 days ago, 21 Nov 14, 4:09pm -
  • Apple Maps Rejects Home-Based Businesses
    It’s Apple Maps week over here. Just wanted to point you over to my latest post on AMM, Apple Maps Is Not Intended To Be A General Business Directory, my rant on why I think Apple Maps should allow home-based businesses to be listed. Kind of ironic…
    - 4 days ago, 20 Nov 14, 5:24pm -
  • Apple Maps “Announces” New U.S. Business Listings Data Providers
    Just posted this on the Apple Maps Marketing blog, but it’s too big a deal to not put here as well: At the launch of Apple Maps Connect, we submitted an inquiry about submitting a client with a few hundred locations to Apple Maps.  Today we recei…
    - 5 days ago, 19 Nov 14, 8:13pm -
  • Local Directories May Survive Google’s New Local Knowledge Pack
    Last week, Google started to switch out its local Carousel results for a new set of mobilish-type pack results that appear to rely heavily on its local Knowledge Panels, so let’s call it a Knowledge Pack, or “K-Pack”, for the purposes of this p…
    - 6 days ago, 18 Nov 14, 5:57pm -
  • Big Brands Beware
    There has been lots of discussion about why big brands seem to be performing worse in pack results post-pigeon. Originally it looked like this was a byproduct of how Google was processing brand queries combined with an abundance of local spam. Howeve…
    - 11 days ago, 12 Nov 14, 10:15pm -

Dejan SEO

  • Google Reclassifies Certain Types of Thin Content Pages
    Topics: Content Marketing, Experiments, SERPsWe have new data which shows that the 25th October spike wasn’t part of the gradual Penguin 3 roll-out. It appears the update had a lot to do with on-page factors and is (among other things) rela…
    - 19 days ago, 5 Nov 14, 6:29am -
  • Link Memory: SEO Experiment Result
    In April 2014 an experiment designed to test the influence of anchor text on URL rewriting showed positive results. Google chose inbound link anchor text value to override uninformative page title in SERPs. After the first stage of the experiment h…
    - 24 days ago, 31 Oct 14, 3:55pm -
  • Big Day in SERPs Yesterday, Bigger than Panda 4.1
    Our SERP flux tracker records a first serious SERP tremble since Penguin 3.0 roll-out in Australia. Stronger than Panda 4.1. There’s a conversation on Google+ suggesting this could be a Panda refresh:“I see huuuge increase for domains having…
    - 29 days ago, 26 Oct 14, 5:22am -
  • Google+ Pushes “Promoted Posts”
    While not a new feature, +Post ads have only made a subtle appearance until now. It looks like somebody at Google decided to give the little used feature a little boost. Some webmasters are reporting a new prompt popping up with the following messag…
    - 31 days ago, 24 Oct 14, 3:08pm -
  • Penguin 3: An Underwhelming Update
    Definition Penguin 3: A webspam algorithm update with limited scope, aimed at easily detected link schemes. How does it compare?While it still has the ability to strongly impact individual sites, Penguin 3 was clearly rolled out to tackle only a…
    - 35 days ago, 20 Oct 14, 12:33am -

State of SEO

  • Recovering from Google Hell – How to Know When to Give Up
    If your site has been penalized by Penguin or Panda, or if you have received a manual penalty, your first instinct is probably to try and help the site recover in rankings (provided that you...[[ This is a content summary only. Visit my website for…
    - 31 Aug 13, 1:58pm -
  • The New Age Link Building Services
    Since the Internet has such an extensive reach, many businesses recognize it as a great opportunity for their marketing efforts. Any business that has a product or service to sell can launch a...[[ This is a content summary only. Visit my website f…
    - 30 May 13, 6:28pm -
  • 4 Simple Strategies to Maximize the SEO Benefits of Pinterest
    The impact of social media on SEO is loud and clear. While everyone is clamoring after the 3 big ones – Facebook, Twitter and Google+, take your chance now and maximize the immense SEO potential of...[[ This is a content summary only. Visit my we…
    - 25 Feb 13, 7:21pm -
  • All SEO Changes in 2012
    Year 2012 has been quite tumultuous when it comes to SEO. Even though Google has been picking up pace ever since it started providing its services, the number of algorithm updates and changes made to...[[ This is a content summary only. Visit my we…
    - 17 Feb 13, 9:58pm -
  • Why go Google+?
    Google+ (G+) has, arguably, disproved the barrage of commentators predicting its downfall and is making strides towards becoming a great network and useful resource. Last year, more than 600,000 new...[[ This is a content summary only. Visit my web…
    - 28 Jan 13, 9:58am -


  • Is Voice the Next Big Thing in Mobile?
    Any marketer worth their salt is paying attention to trends in mobile right now. The ubiquity of mobile means it can no longer be forgotten or treated as a separate part of marketing. In fact, as I argued in my latest SearchLove presentation, we are…
    - 4 days ago, 20 Nov 14, 3:30pm -
  • Wise Up on Penalties and Updates with the Latest DistilledU Module
    More than a year after the previous Penguin update (2.1), last month Google launched Penguin 3.0. So far, the update has affected less than 1% of US/English queries. Continue reading >>
    - 6 days ago, 18 Nov 14, 2:00pm -
  • How to Drive More Sales with Google Shopping Campaigns
    This guest post was written by Elena Terenteva, Senior Content Marketing Manager at SEMrush, a competitive research software that provides data on competitors' online marketing activities.  Continue reading >>
    - 20 days ago, 4 Nov 14, 3:00pm -
  • Favorite Tools for an Organized Salesperson
    Throughout my time working with the Distilled team, leads and clients, I have picked up a few favorite tools that have saved me time, kept me on track, and organized my work life. I thought I would share a few with our community in the hope that some…
    - 26 days ago, 29 Oct 14, 3:00pm -
  • You’ve Won! An Interview on Running Competitions
    Competitions hold huge potential to engage an audience, and to do something fun and fresh with your brand. But many of us online marketers shy away from them, not knowing enough about how they work.Continue reading >>
    - 34 days ago, 21 Oct 14, 2:00pm -


  • Generating better content ideas
    Millions of web content get published every day – from blog posts, videos, podcasts, image-based up to interactive content.Standing out in the content game (in any industry) will obviously become tougher to be consistently accomplished, considerin…
    - 98 days ago, 18 Aug 14, 10:17am -
  • 13 simple SEO processes you can use to improve client acquisition and retention
    When I started doing SEO 4 years ago, it was already at a stage where everything was starting to get a bit more difficult (May Day, Caffeine and Pre-Panda era). And the way I see it now, it will seriously get a lot tougher in the coming years.But I…
    - 16 Jul 14, 6:26pm -
  • (More) Enterprise Link Building Strategies
    Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph.Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking p…
    - 26 Jun 14, 6:40pm -
  • How I increased my email list subscribers by 532% in 1 month
    Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing – given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business med…
    - 26 May 14, 4:13pm -
  • Developing a Content Strategy like a Fortune 500 Brand
    By now, we’ve all come to terms with the fact that it’s practically impossible to succeed in SEO without having great content. After the Panda, Penguin, and anti-guest blogging initiatives from Google depleted the proverbial SEO bag of tricks, a…
    - 19 May 14, 10:07am -


  • Visual Maths: Accuracy in Art
    In this instalment of our visual maths series, I wanted to look at real world accuracy in storytelling. As marketers, so much of what we do is in some way designed to tell compelling stories, and balancing the need to engage emotionally with the requ…
    - 4 days ago, 20 Nov 14, 10:00am -
  • Visual Maths: A Brief History of Lighting in VFX
    Light. From even before the moment a new-born baby opens its eyes, we’re surrounded by it. From the way the sun shines on a clear or cloudy day, to the difference between harsh and soft lights in the home, our brains have developed an uncanny abili…
    - 27 days ago, 28 Oct 14, 11:00am -
  • SVG Examples in Content Marketing
    Content marketing is supposed to be about producing problem solving content for our customers. This should always be the case, but it’s competition that drives content marketing innovation forward. There’s competition with other brands, competiti…
    - 33 days ago, 22 Oct 14, 10:00am -
  • Visual Maths: A Brief History of CGI
    The web is no longer a thing for HTML pages only. Nowadays, thanks to advances in technology and broadband speeds, people are doing ever more adventurous things in web content production. However, with WebGL getting ever more usable and impressive, w…
    - 35 days ago, 20 Oct 14, 10:00am -
  • The Messages Behind Messages

    - 39 days ago, 16 Oct 14, 9:03am -

Google Webmasters

Bring your local business online #6: Engage customers with a holistic online identity
Bring your local business online #6: Engage customers with a holistic online identityVideo #6 in a series to help build an online presence for your local business. We'll end the series by showing how Scott makes sure his online presence sends...…
- 2 days ago, 22 Nov 14, 7:19pm -
Bring your local business online #5: Differentiate your business from the competition
Bring your local business online #5: Differentiate your business from the competitionVideo #5 in a series to help build an online presence for your local business. With Scott's business as a realtor, see how to demonstrate that your local bus...…
- 2 days ago, 22 Nov 14, 5:17pm -
#AskSearchQuality India - Mobile
#AskSearchQuality India - MobileQuestions being answered as a part of #AskSearchQuality, a social media campaign conducted for Indian Webmasters on the G+ channel.From:Google WebmastersViews:478 5ratingsTime:02:01More inScience & Te…
- 2 days ago, 22 Nov 14, 3:23pm -
English Google Webmaster Central "mobile" office-hours hangout
English Google Webmaster Central "mobile" office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) This session is about *making mobile-friendly sites.* Add your questions to this event page and vote on existing questi…
- 2 days ago, 22 Nov 14, 8:21am -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 3 days ago, 21 Nov 14, 3:31pm -
#AskSearchQuality India - Crawl Rate
#AskSearchQuality India - Crawl RateQuestions being answered as a part of #AskSearchQuality, a social media campaign conducted for Indian Webmasters on the G+ channel. Useful links: Crawl rate:...From:Google WebmastersViews:785 15rating…
- 3 days ago, 21 Nov 14, 2:59pm -
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