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Search Engine Watch


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  • The Rise of Emoji and Google’s Mobile-First Movement
    Emoji are now integral in the digital vocabularies of people of all ages and backgrounds and are used not only between individuals, but by companies, too.
    - 2 days ago, 5 Dec 16, 1:20pm -
  • Five most important search marketing news stories of the week
    Content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised
    - 5 days ago, 2 Dec 16, 2:35pm -
  • Are you using too many questions in your headlines?
    It’s been said that there are no stupid questions. But are there stupid question headlines?
    - 8 days ago, 29 Nov 16, 12:18pm -
  • What is an exact match domain (EMD) and how can you safely use one?
    In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why you should avoid them.
    - 9 days ago, 28 Nov 16, 2:10pm -
  • Five tools to help you build a content-focused SEO campaign
    Over the past decade, SEO has become an extremely viable marketing outlet that results in more qualified leads and ultimately, more customers.
    - 22 days ago, 15 Nov 16, 2:25pm -

Search Engine Land


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  • newThe year in review: Top 5 MarTech insights and showstoppers
    As we turn our eyes towards the new year and the next MarTech conference we have much to reflect on. The pace of change and adoption of marketing technologies continues to accelerate. And more than ever, marketing technology is playing a critical rol…
    - 21 mins ago, 7 Dec 16, 3:43pm -
  • newRecent changes to organic sitelinks cause major drops in impressions in Google Search Console
    Google released sitelink updates that caused impression and average position drops in Google Search Console. Merkle SEOs Melody Petulla and Kyle Blanchette dive into what happened, how to check your site and what it means for SEO.The post Recent ch…
    - 60 mins ago, 7 Dec 16, 3:04pm -
  • new‘Tis the season to optimize search bidding
      If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Se…
    - 4 hours ago, 7 Dec 16, 12:31pm -
  • newGoogle begins rolling out a new desktop search user interface
    Check out the new desktop search interface rolling out to a Google near you. The post Google begins rolling out a new desktop search user interface appeared first on Search Engine Land.Please visit Search Engine Land for the full article.…
    - 19 hours ago, 6 Dec 16, 9:11pm -
  • newSearchCap: Google app update, Bing & Google Ad Editor & holiday decorations
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google app update, Bing & Google Ad Editor & holiday decorations appeared first on Search Engine Land.Please visit…
    - 19 hours ago, 6 Dec 16, 9:00pm -

Search Engine Journal


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  • newStop Looking at Keyword Search Volume (And Look Here Instead) by @chris_hart
    We've read about the impact of limited Search Volume data coming from the Google AdWords Keyword Planner. This article takes a unique look at that problem by showing there's a better KPI that more accurately demonstrates value and opportunity.The pos…
    - 3 hours ago, 7 Dec 16, 12:57pm -
  • newGoogle App Redesigned: One Section for Personal Interests, One for Upcoming Info by @MattGSouthern
    Google has released an update to its mobile app which sees the cards reorganized into one section for personal interests, and another section for upcoming information.The post Google App Redesigned: One Section for Personal Interests, One for Upcomin…
    - 16 hours ago, 7 Dec 16, 12:04am -
  • What Counts As an Intrusive Interstitial? by @ab80
    After January 10, 2017, sites with intrusive interstitials may not rank as highly. Here's how you decide if your website is at risk.The post What Counts As an Intrusive Interstitial? by @ab80 appeared first on Search Engine Journal.
    - 1 day ago, 6 Dec 16, 12:43pm -
  • Beware: New Types of Referral Spam & How to Filter Them Out by @MattGSouthern
    Recently a new type of referral spam called language spam has sprouted up. Here's more about it and how to filter it from Google Analytics.The post Beware: New Types of Referral Spam & How to Filter Them Out by @MattGSouthern appeared first on Search…
    - 2 days ago, 6 Dec 16, 1:16am -
  • 70% of SEO Marketers Send Keyword Ranking Reports to Clients [DATA] by @rinadianewrites
    Keyword ranking reports are a measure of success for your keyword strategy and SEO campaigns. They may be essential, but do SEO marketers really send them out to clients? This post has results from our #SEJSurveySays poll on whether or not SEO market…
    - 2 days ago, 5 Dec 16, 5:41pm -

SEOmoz


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  • newWhat Link Building Success Really Looks Like
    Posted by mark-johnstoneA few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I w…
    - 16 hours ago, 7 Dec 16, 12:03am -
  • Tactical Keyword Research in a RankBrain World
    Posted by Dr-PeteSummary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research?…
    - 2 days ago, 6 Dec 16, 12:00am -
  • Mastering the Owner Response to the Quintet of Google My Business Reviews
    Posted by MiriamEllisTwo dates to know: August 4, 2010 – the day Google enabled owner responses to Google My Business reviews; November 17, 2016 – the day Moz enabled incredibly easy GMB owner response functionality in the Moz Local dashboard. Wh…
    - 3 days ago, 5 Dec 16, 12:06am -
  • Which Page Markup + Tags Still Matter for SEO? - Whiteboard Friday
    Posted by randfishShould you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn't completely pulled the rug out from under us, don't let the lack of drastic change in page markup fool…
    - 6 days ago, 2 Dec 16, 12:04am -
  • 5 Takeaways from Earning Links in 130 Countries
    Posted by kerryjonesI was in Peru earlier this year for a digital marketing conference, and I overwhelmingly heard the same frustration: “It’s really hard to use outreach to earn links or PR coverage in our country.”This wasn’t for lack of t…
    - 8 days ago, 30 Nov 16, 12:02am -

Search Engine Guide


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  • 6 Strategies for Small Businesses to Outrank National Competition in Search Engines
    by Jayson DeMers Search engine optimization (SEO) is an effective and cost-efficient strategy, so long as you can get past the biggest obstacle to success: competition.Even if you work tirelessly to rank for a valuable keyword, one strong compet…
    - 15 days ago, 22 Nov 16, 6:59pm -
  • 6 Ways to Make Seasonal Content Effective in SEO
    by Jayson DeMers In the SEO world, most people pay significant attention to "evergreen" content, which is content that remains relevant no matter what time of the year it is, or even what year it is. It can be repurposed, reposted, re-syndicated…
    - 19 days ago, 18 Nov 16, 6:27pm -
  • How to Use Competitors to Your Advantage in SEO
    by Jayson DeMers Search engine optimization (SEO) is a powerful strategy, enabling you to get your website in front of thousands of monthly searchers--but it's also a sensitive one. Because users often go with the first thing they see in search…
    - 33 days ago, 4 Nov 16, 9:06pm -
  • How to Learn SEO When You Know Absolutely Nothing About It
    by Jayson DeMers Search engine optimization (SEO) can be intimidating if you're a newbie. Even the concept -- making changes to your website to increase its visibility in search engines for specific keyword searches -- sounds complicated, and on…
    - 48 days ago, 20 Oct 16, 7:04pm -
  • Which Social Media Platforms Should You Use for SEO?
    by Jayson DeMers Social media has become a wonderfully diverse field, with dozens of different platforms in all kinds of different niches. While some powerhouses have clearly risen to the top (i.e., Facebook), some platforms offer incredible…
    - 51 days ago, 17 Oct 16, 7:05pm -

SEO Book


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  • Disappearing Clicks
    When Compete.com launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool. Recently Compete.com announced they were shutting down, but many of the link analysis & competitive…
    - 12 days ago, 25 Nov 16, 11:34pm -
  • Google & Facebook Squeezing Out Partners
    SectionsJust Make Great Content...Search Engine Engineering FearIgnore The Eye Candy, It's PoisonedBelow The Fold = Out Of MindCoercion Which FailedEmbrace, Extend, ExtinguishDumb Pipes, Dumb Partnerships"User" FriendlyThe Numbers Can't Work…
    - 30 days ago, 7 Nov 16, 1:56pm -
  • Penguin 4.0 Update
    On Friday Google's Gary Illyes announced Penguin 4.0 was now live.Key points highlighted in their post are:Penguin is a part of their core ranking algorithmPenguin is now real-time, rather than something which periodically refreshesPenguin has s…
    - 73 days ago, 25 Sep 16, 10:13am -
  • Free Google AdWords Keyword Suggestion Tool Alternative
    Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool. They have not only grouped similar terms, but then they broadened out the data ranges to absurdly wide ranges like 10,000 to 100,000 searches a mont…
    - 83 days ago, 15 Sep 16, 4:41pm -
  • How I Learned to Start Loving Social Media's Darkside
    I'm baaaaaaack.Organic ListingsWhat a fun past couple years it has been in the digital marketing landscape; we've seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic listings, rank brain, and of course ads displacin…
    - 10 Aug 16, 1:16am -

Local SEO


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  • SEO & Redirecting A Site To A Domain With Unrelated Content
    Jen Slegg’s post on Google’s Updated Site Move Recommendations for Webmasters is timely in that we are working on multiple large domain migrations at moment – tis the season I guess. As I have often said, redesigning a website and migrating th…
    - 6 days ago, 1 Dec 16, 5:45pm -
  • Correlation, Causation & Local SEO
    Today at State of Search Yext’s Christian Ward mentioned this result from “the world’s largest correlation engine”. Kind of says it all: BTW super-impressed with this year’s State of Search. It always was a great conference but it has grown…
    - 23 days ago, 14 Nov 16, 9:19pm -
  • Start-Ups & Chasing The SEO Dragon
    Yesterday I had a call with a start-up client whose SEO has been performing quite well. Since July, their organic traffic had grown by almost 700%, but growth had slowed most likely because of some site updates that screwed up their SEO (note to clie…
    - 35 days ago, 2 Nov 16, 1:23pm -
  • More on HTTPS & Local Citations & 301 Redirects
    My SEL post, When Going HTTPS Don’t Forget About Local Citations, spurred a minor tempest in a tweetstorm, when a reader asked Googler’s John Mueller and Gary Ilyes for their thoughts. As you can see below John emphasized that “you don’t lose…
    - 36 days ago, 1 Nov 16, 2:33pm -
  • Apple Maps Ranking Factors
    There’s not much published on the Web about how to rank well in Apple Maps. While the nature of a mobile map result makes “ranking” sort of an ephemeral thing – the order & radius of results will vary depending on the searcher’s physical lo…
    - 56 days ago, 12 Oct 16, 4:54pm -

Dejan SEO


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  • Here’s how web users decide if online content is trustworthy.
    In the order of importance, the trust factors for online content are:Content Properties. Title, spelling, grammar, style, language and presence of quick answers.Proof. Quotes, links, references and citations.Publisher Reputation. Brand, websit…
    - 10 Aug 16, 8:07am -
  • Advanced New Tail Keyword Research
    TL;DR VersionShow people a photo of your productAsk them what they would type into a search engine if they were looking for itDiscover new attributes, concepts and synonyms you haven’t considered beforeExpand your keyword research by …
    - 8 Jul 16, 9:13am -
  • 55% of Australians Have Used Their Phone to Buy Online
    55% of Australians have purchased online using their mobile phone2 out of 3 have spent more than $10 on an itemLow value transactions linked to digital products such as books, apps, games and phone creditRepeated buying behaviour …The po…
    - 4 Jul 16, 7:26am -
  • Why do we link to other websites?
    New research shows that organic links on the web often exist for explicitly promotional reasons.A study of linking behaviour on the web was conducted between May and June 2016 in hope to understand the following:Why web publishers link …T…
    - 13 Jun 16, 8:17am -
  • Risk vs Effort in SEO
    We asked 144 SEOs to visit this page and cast their vote on typical risk and effort boundaries they follow. Here are the results:Majority of our respondents show affinity towards safe, low-risk SEO practices ranging from moderate to high …The…
    - 26 May 16, 4:50am -

State of SEO


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  • 4 Top Actionable Ecommerce Link Building Strategies
    Gaining quality backlinks for an e-commerce website might be a nightmare these days because no one likes to link a webpage that sells some products. But you could overcome this if your product page...[[ This is a content summary only. Visit my webs…
    - 25 Nov 14, 1:34am -
  • Recovering from Google Hell – How to Know When to Give Up
    If your site has been penalized by Penguin or Panda, or if you have received a manual penalty, your first instinct is probably to try and help the site recover in rankings (provided that you...[[ This is a content summary only. Visit my website for…
    - 31 Aug 13, 1:58pm -
  • Link Šeme iliti Borba s Vetrenjačama
    U godinama za nama bili smo svedoci velikih turbulencija u svetu internet marketinga, tačnije grani optimizacije za pretraživače. Svašta se dešavalo. Kako je priroda čoveka da sam sebi skače u stomak...[[ This is a content summary only. Visi…
    - 2 Aug 13, 9:28am -
  • The New Age Link Building Services
    Since the Internet has such an extensive reach, many businesses recognize it as a great opportunity for their marketing efforts. Any business that has a product or service to sell can launch a...[[ This is a content summary only. Visit my website f…
    - 30 May 13, 6:28pm -
  • 4 Simple Strategies to Maximize the SEO Benefits of Pinterest
    The impact of social media on SEO is loud and clear. While everyone is clamoring after the 3 big ones – Facebook, Twitter and Google+, take your chance now and maximize the immense SEO potential of...[[ This is a content summary only. Visit my we…
    - 25 Feb 13, 7:21pm -

Distilled


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  • newGoogle AMP and the Publishing Industry: What Happens Next?
    Google’s Accelerated Mobile Pages project launched a little over a year ago. Continue reading >>
    - 45 mins ago, 7 Dec 16, 3:19pm -
  • What We Learned in November - The Digital Marketing Month in a Minute
    While a lot of this month’s stories focus on Google, one story about Facebook has dominated the headlines, in both the tech landscape and the wider news. Continue reading >>
    - 5 days ago, 2 Dec 16, 1:34pm -
  • Jono Alderson Joins the Distilled Family
    Hey, folks! Today marks me joining Distilled as principal consultant, based out of London. It’s been a move a long-time in the making, and I’m thrilled to be on board.Continue reading >>
    - 8 days ago, 29 Nov 16, 1:00pm -
  • Mobile PPC in 2017: A Look Ahead
    Seemingly every year is another ‘year of mobile’ for the advertising community. In the past decade, the mobile environment has grown exponentially in both user base and functionality. Continue reading >>
    - 14 days ago, 23 Nov 16, 3:32pm -
  • Where Will the Next Trillion Searches Come From?
    I want to talk today about a shift in searcher behaviour as big as the growth of mobile. That’s quite a claim, so let’s back up and get some context:Continue reading >>
    - 22 days ago, 15 Nov 16, 2:10pm -

Kaiserthesage


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  • Content Optimization: How to Optimize Content for SEO and Link Building
    Content marketing has already solidified its stature as a powerhouse in the digital marketing space.In growing a brand’s audience and customer base, it’s certainly proved how formidable the practice is, especially when integrated with other data…
    - 30 days ago, 7 Nov 16, 10:13pm -
  • The Top CMS Platforms by Usage in 2016 [Data Visualization]
    We’ve teamed up with HostingFacts, Trellis and BuiltWith to create this data visualization of the top content management systems based on usage statistics this year. Note: The data we’ve compiled were only for non-ecommerce CMS. The Top 10 CMS Pl…
    - 85 days ago, 14 Sep 16, 1:33am -
  • How I increased my blog’s Search Traffic by 44% in under a month
    I’ve been blogging for over 2 years now, but I didn’t really optimize my blog for search extensively – which is kind of odd, since I work as an SEO.So when year 2013 started, I decided to re-optimize my blog (some parts of it), a week before I…
    - 29 Jul 16, 6:30pm -
  • How to Optimize for Satisfaction in SEO
    The best way to optimize your website for “Satisfaction”: Provide direct answers to queries frequently used by searchers to find your content, so you can give the right information/experience to visitors fast. With all the advancements in web and…
    - 22 Jul 16, 4:05am -
  • Link Building through Co-Marketed Visual Content
    Link building is tough, especially when you’re after the links that really matter. And the hard-earned links that genuinely provide value in terms of impact for branding, traffic, conversions and eventually – rankings, don’t come by that easy.…
    - 7 Jul 16, 12:39am -

SEOgadget


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  • Social and Search Based Content Creation
    For the past few months, I’ve been a lot about the idea of using common, freely available tools to automate or simplify the common tasks faced by SEOs and content producers. A little while ago, I wrote about how you can use Xpath and text analysis…
    - 7 days ago, 30 Nov 16, 3:03pm -
  • Progressive Web App SEO
    There’s been a lot of discussion lately about Progressive Web Apps, and with good reason. Google pushed the idea fairly hard at their Dev Summits, and also released their first official guidance for PWAs for indexation recently. Whilst there’s a…
    - 23 days ago, 14 Nov 16, 9:41am -
  • Competitive, Intelligence Driven Keyword Research for Online Retail
    Keyword research is dead, long live competitive intelligence driven keyword research. Classic keyword research hasn’t really moved forward a great deal over the years. Lately, the notion of moving from individual keywords to “topics” and adding…
    - 30 days ago, 7 Nov 16, 3:12pm -
  • Content doesn’t have to be original to be great
    Being creative rarely means starting from scratch; more often than not the best ideas build on previous work. Alongside the release of our latest resource, Creative Ideation for Digital Marketers, we look at different ways to build something new and…
    - 41 days ago, 27 Oct 16, 1:00pm -
  • The Difference Between Strategy and Tactics
    Across industries and disciplines, people at various levels of their profession are seen to struggle with the difference between strategy and tactics. The distinction is as important for marketers and creatives as it is for business leaders. In The A…
    - 43 days ago, 25 Oct 16, 2:43pm -

Google Webmasters


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SEO is great

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