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Search Engine Watch

Search Engine Land

  • newSearchCap: Google Penguin 3.0, Apple Spotlight & IAB Digital Advertiser Numbers
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Penguin 3.0 — First Penguin Update In Over A Year Google has confirmed to Search Engine Land th…
    - 8 hours ago, 20 Oct 14, 9:00pm -
  • newFirst Half Ad Revenue: Search Dominates PC Ads But Not Mobile
    The IAB has released its first half 2014 digital advertising revenue figures. Total US digital revenues grew 15 percent compared with a year ago to $23.1 billion. Total second-quarter revenues were roughly $11.7 billion. Paid search was the largest…
    - 11 hours ago, 20 Oct 14, 6:07pm -
  • newApple Capturing Spotlight Search Query Data, Sharing With Bing
    An improved Spotlight Search is a central feature of Apple’s new Yosemite operating system for the Mac. As reported when Yosemite was announced in June, Spotlight searches your desktop but also provides web search suggestions from Bing. There a…
    - 15 hours ago, 20 Oct 14, 2:45pm -
  • newAn SEM Christmas Carol: Q4 Past, Present & Yet To Come
    SEM no longer lives in a vacuum, Columnist Susan Waldes argues. Do you have the resources to thrive in an increasingly complex future?The post An SEM Christmas Carol: Q4 Past, Present & Yet To Come appeared first on Search Engine Land.Please visi…
    - 15 hours ago, 20 Oct 14, 2:00pm -
  • newTraits To Hire In A Link Builder
    Link building requires a very particular set of skills. Contributor Jon Ball shares his thoughts on what to look for when hiring a link builder.The post Traits To Hire In A Link Builder appeared first on Search Engine Land.Please visit Search Eng…
    - 16 hours ago, 20 Oct 14, 1:20pm -

Search Engine Journal

SEOmoz

  • Convincing Old-School Clients that Things Have Changed
    Posted by Kristina KledzikThere's a reason we use the terms "white hat" and "black hat" for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to…
    - 1 day ago, 20 Oct 14, 12:21am -
  • Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert - Whiteboard Friday
    Posted by randfishOne question we see regularly come up is what to do if you're targeting particular locations/regions with your site content, and you want to rank for local searches, but you don't actually have a physical presence in those locatio…
    - 4 days ago, 17 Oct 14, 12:18am -
  • Open Site Explorer's New Link Building Opportunities Section (and a Slight Redesign)
    Posted by randfishWhy hello there! You're looking marvelous today, you really are. And, in other good news, Open Site Explorer has a bit of a new look—and an entirely new section called "Link Opportunities" to help make some link prospecting ta…
    - 6 days ago, 15 Oct 14, 2:01pm -
  • 4 Ways to Build Trust and Humanize Your Brand
    Posted by MackenzieFogelsonHey there Mozzers. This is a collaborative post between myself and a good friend of mine, Mathew Sweezey. Sweezey is the head of B2B Marketing Thought Leadership at Salesforce.com and he knows a whole lot about marketing…
    - 6 days ago, 15 Oct 14, 12:16am -
  • Announcing the 2014 Local Search Ranking Factors Results
    Posted by David-MihmMany of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year's Local Search Ranking Factors survey results. Here they are!Hard to believe, but this is the seventh year I've…
    - 8 days ago, 13 Oct 14, 12:00pm -

Search Engine Guide

  • Planning a New Website? Don't Launch It Until You Do This
    by Mike Fleming Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your bottom line would be affected?A major problem with the way a we…
    - 7 days ago, 14 Oct 14, 2:30pm -
  • Good Web Marketing Just Isn't Enough To Succeed Anymore
    by Stoney deGeyter As a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid web marketing campaigns i…
    - 26 days ago, 24 Sep 14, 9:01pm -
  • How you can break into digital marketing
    by Mike Moran Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative for my help, but to me it is just giving back a blessing that I has been bestowed on me by others…
    - 59 days ago, 22 Aug 14, 6:23pm -
  • Site search: Too many results and not enough
    by Mike Moran I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time op…
    - 81 days ago, 31 Jul 14, 10:31pm -
  • The Top 7 SEO Web Design Methods to Increase Visibility
    by Jayson DeMers Anyone who has Googled him- or herself understands the power and mystique of search engine results. When you run an e-commerce business, where it lands in search rankings plays a critical role in how many people are exposed to y…
    - 84 days ago, 28 Jul 14, 9:46pm -

SEO Book

  • The Only Thing Certain In SEO Is Change
    SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months. Whenever Google updates the…
    - 5 days ago, 15 Oct 14, 8:49pm -
  • Measuring SEO Performance After "Not Provided"
    In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold t…
    - 58 days ago, 24 Aug 14, 7:50am -
  • Loah Qwality Add Werds Clix Four U
    Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overla…
    - 66 days ago, 16 Aug 14, 2:09pm -
  • Understanding The Google Penguin Algorithm
    Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people I chat most with during periods of big…
    - 81 days ago, 1 Aug 14, 2:18am -
  • Guide To Optimizing Client Sites 2014

    - 97 days ago, 16 Jul 14, 3:02pm -

Local SEO

  • New Google Mobile-Local Results?
    Cori Shirk just shared a new Google mobile-local universal one box: This appears to be a test bucket as after several minutes of trying I am unable to trigger a similar looking result. For a quick comparison this is what the current mobile one boxes…
    - 2 days ago, 18 Oct 14, 5:51pm -
  • Are You Ignoring Apple Maps Bozo?
    Just popped a post up on AppleMapsMarketing.com about the importance of remembering to update business data in Apple Maps. “Today a retailer client, let’s assume they are called “Bingo’s”, pinged me because they had sold one of their locati…
    - 4 days ago, 16 Oct 14, 9:07pm -
  • Local Search Ranking Factors 2014 TL:DR
    David Mihm released the results of the 2014 Local Search Ranking Factors Survey today and per tradition, we will summarize the big headlines and then send you over to David’s post for the data. “THE USER IS THE NEW CENTROID” I think this quote…
    - 7 days ago, 13 Oct 14, 8:05pm -
  • Google Nixes Campaign Tagging on GMB Pages
    Noticed this doozy from Tony McCreath over at the Google + Local Search Forum this morning. Looks like Google is giving users a redirect notice when they click on the website link that you associate with your Google My Business page if you are using…
    - 8 days ago, 13 Oct 14, 4:11pm -
  • Local SEO Panels at SMX East
    Oh October! The leaves are changing, fall is almost here and another SMX East is coming to a close. There were a couple of awesome local SEO panels, including a presentation from the affable Founder, Proprietor and CEO of Local SEO Guide: Andrew Shot…
    - 18 days ago, 2 Oct 14, 9:06pm -

Dejan SEO

  • Penguin 3: An Underwhelming Update
    Definition Penguin 3: A webspam algorithm update with limited scope, aimed at easily detected link schemes. How does it compare?While it still has the ability to strongly impact individual sites, Penguin 3 was clearly rolled out to tackle only a…
    - 1 day ago, 20 Oct 14, 12:33am -
  • The Great Link Paradox
    We used to link feely on the web and anchor text has always been a matter of context and choice. Google changed everything with its profound dependency on link signals. Designer anchor text is not a pure SEO invention, Googlers themselves asked us t…
    - 11 days ago, 10 Oct 14, 10:56am -
  • Big Brand Digital – Wotif’s Michael Betteridge
    Our last Big Brand Digital interview left us with a hunger for more. In our second in the series, we speak to Michael Betteridge, who gives us the low down on the inner workings at Wotif and the decision making process for their latest campaign, Woti…
    - 35 days ago, 16 Sep 14, 12:00am -
  • The Importance of & How to Be More Positive
    Positive Attitude is Good for BusinessA happy workforce can increase productivity by around 12% a certain order.It might seem like a trivial matter, but attitude in the work place can have a significant impact on productivity. A study by the Universi…
    - 36 days ago, 15 Sep 14, 12:30am -
  • Co-Occurrence as a Ranking Signal
    TL;DR: A little-known property of Google Books search highlights co-occurrence as a ranking signal.The concept of co-occurrence (not to be confused with co-citation) has been on the radar of many search professionals for a while. I accepted the id…
    - 42 days ago, 9 Sep 14, 12:51pm -

State of SEO

  • Recovering from Google Hell – How to Know When to Give Up
    If your site has been penalized by Penguin or Panda, or if you have received a manual penalty, your first instinct is probably to try and help the site recover in rankings (provided that you...[[ This is a content summary only. Visit my website for…
    - 31 Aug 13, 1:58pm -
  • The New Age Link Building Services
    Since the Internet has such an extensive reach, many businesses recognize it as a great opportunity for their marketing efforts. Any business that has a product or service to sell can launch a...[[ This is a content summary only. Visit my website f…
    - 30 May 13, 6:28pm -
  • 4 Simple Strategies to Maximize the SEO Benefits of Pinterest
    The impact of social media on SEO is loud and clear. While everyone is clamoring after the 3 big ones – Facebook, Twitter and Google+, take your chance now and maximize the immense SEO potential of...[[ This is a content summary only. Visit my we…
    - 25 Feb 13, 7:21pm -
  • All SEO Changes in 2012
    Year 2012 has been quite tumultuous when it comes to SEO. Even though Google has been picking up pace ever since it started providing its services, the number of algorithm updates and changes made to...[[ This is a content summary only. Visit my we…
    - 17 Feb 13, 9:58pm -
  • Why go Google+?
    Google+ (G+) has, arguably, disproved the barrage of commentators predicting its downfall and is making strides towards becoming a great network and useful resource. Last year, more than 600,000 new...[[ This is a content summary only. Visit my web…
    - 28 Jan 13, 9:58am -

Distilled

  • Improving User Experience in PPC
    A user's experience of a brand is a complex thing. At every point of the customer journey, they're forming an impression of what kind of company they're dealing with. Continue reading >>
    - 6 days ago, 15 Oct 14, 2:00pm -
  • Workin’ 9 to 5? Songs to Get Productive
    A deadline looms. The clock is ticking. Yet it’s too loud in the office – your desk mate’s yakking on the phone, the coffee machine is whirring. So you relocate, ahhh... No actually, now it’s too quiet. Continue reading >>
    - 11 days ago, 10 Oct 14, 2:23pm -
  • 6 Easy Ways to Improve User Experience Using Analytics Data
    User experience is important – little hitches in your site’s user experience could cost you conversions and repeat visitors, big ones could have your customers leaving to competitors in their droves. Continue reading >>
    - 13 days ago, 8 Oct 14, 2:03pm -
  • Local Search in 2016: Wearables, Beacons, and Machine Learning
    Right now, we are nearing a point whereby the convergence of several related technologies, combined with their improving accessibility (infrastructure and cost) means we are not far away from some big disruptions in local search. Continue reading >>
    - 21 days ago, 30 Sep 14, 2:00pm -
  • A Ticket With Your Name on It?
    World-class speakers from companies like Google, Unbounce and SEER Interactive; a historic venue in the heart of London; partying into the wee hours… Plenty awaits us on October 27-28th when SearchLove hits the capital for two days of talks from so…
    - 26 days ago, 25 Sep 14, 2:30pm -

Kaiserthesage

  • Generating better content ideas
    Millions of web content get published every day – from blog posts, videos, podcasts, image-based up to interactive content.Standing out in the content game (in any industry) will obviously become tougher to be consistently accomplished, considerin…
    - 64 days ago, 18 Aug 14, 10:17am -
  • 13 simple SEO processes you can use to improve client acquisition and retention
    When I started doing SEO 4 years ago, it was already at a stage where everything was starting to get a bit more difficult (May Day, Caffeine and Pre-Panda era). And the way I see it now, it will seriously get a lot tougher in the coming years.But I…
    - 96 days ago, 16 Jul 14, 6:26pm -
  • (More) Enterprise Link Building Strategies
    Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph.Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking p…
    - 26 Jun 14, 6:40pm -
  • How I increased my email list subscribers by 532% in 1 month
    Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing – given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business med…
    - 26 May 14, 4:13pm -
  • Developing a Content Strategy like a Fortune 500 Brand
    By now, we’ve all come to terms with the fact that it’s practically impossible to succeed in SEO without having great content. After the Panda, Penguin, and anti-guest blogging initiatives from Google depleted the proverbial SEO bag of tricks, a…
    - 19 May 14, 10:07am -

SEOgadget

  • newVisual Maths: A Brief History of CGI
    The web is no longer a thing for HTML pages only. Nowadays, thanks to advances in technology and broadband speeds, people are doing ever more adventurous things in web content production. However, with WebGL getting ever more usable and impressive, w…
    - 19 hours ago, 20 Oct 14, 10:00am -
  • The Messages Behind Messages

    - 5 days ago, 16 Oct 14, 9:03am -
  • Exciting webGL Examples in the Wild
    Earlier this year I spoke at Mozcon. My topic, building your own interactive content and the importance of understanding how things on the web are built. At Builtvisible, we’re constantly evolving our in-house content development capabilities. We l…
    - 9 days ago, 12 Oct 14, 9:00am -
  • On Infinite Scroll, pushState and SEO
    Modern web development techniques are evolving at an astounding rate. You only have to look at what’s on the cutting edge to realise that quite frankly, digital marketers who lack an interest in the front end web development and design community wi…
    - 14 days ago, 7 Oct 14, 11:52am -
  • International Keyword Research with Grepwords & SEOgadget for Excel
    The Grepwords API is a powerful, fast endpoint for keyword search volume collection. For a long time, its output was for US and “global” search volumes only, but that all changed thanks to Russ and his team. Now we have search volumes from Google…
    - 18 days ago, 2 Oct 14, 8:59pm -

Google Webmasters

English Google Webmaster Central AND Google News office-hours hangout
English Google Webmaster Central AND Google News office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) We'll have a special guest from the *Google News* team. Add your Google News-specific questions to this event pa…
- 3 hours ago, 21 Oct 14, 2:10am -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 11 hours ago, 20 Oct 14, 6:22pm -
English Google Webmaster Central office-hours hangout on best practices
English Google Webmaster Central office-hours hangout on best practicesJoin us for a *Google Webmaster Central office hours hangout* :) This session is about best practices. Add your questions to this event page and vote on existing questions! Th…
- 18 hours ago, 20 Oct 14, 11:32am -
Bring your local business online #4: Basic implementation and best practices
Bring your local business online #4: Basic implementation and best practicesVideo #4 in a series to help build an online presence for your local business. We'll cover the fundamentals and best practices as you take your business from...From:Goo…
- 1 day ago, 20 Oct 14, 1:47am -
Bring your local business online #1: Introduction and hot topics
Bring your local business online #1: Introduction and hot topicsVideo #1 in a series to help build an online presence for your local business. Meet my sister, Marnie, who owns a jewelry store and my cousin, Scott, who wor...From:Google Webmaste…
- 1 day ago, 20 Oct 14, 12:44am -
ウェブマスター オフィスアワー 8 月 28 日 (Webmaster Office Hours in Japanese)
ウェブマスター オフィスアワー 8 月 28 日 (Webmaster Office Hours in Japanese)This is a Webmaster Office Hour in Japanese. For Hangouts in other languages, please see our Office Hours schedule in our Google Webmasters page. https:/…
- 1 day ago, 19 Oct 14, 8:50pm -
SEO is great

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