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Search Engine Watch

  • newManaging Your Robots.txt File Effectively
    Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes.
    - 5 hours ago, 22 Jul 14, 1:30pm -
  • What is Link Building?
    Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions.
    - 1 day ago, 21 Jul 14, 1:30pm -
  • 3 Ways to Help Prioritize Your SEO Efforts
    On any given day, you're prioritizing keywords, tactics, outreach, clients, meetings, and even metrics. Prioritization can be a game changer. The most successful SEOs are the ones who've mastered it. Here's how you can, too.
    - 5 days ago, 17 Jul 14, 1:30pm -
  • New robots.txt Tester Launches in Google Webmaster Tools
    The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are blocked, and also view older robots.txt file versions.
    - 6 days ago, 16 Jul 14, 7:00pm -
  • You've Been Hit by Penguin! Should You Start Over or Try to Recover?
    If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide.
    - 6 days ago, 16 Jul 14, 1:30pm -

Search Engine Land

  • newHow To Generate Customer Experience Reviews For SEO Profit – Part I
    Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their…
    - 4 hours ago, 22 Jul 14, 3:17pm -
  • newReach & Frequency: The Forgotten Dimension Of GDN On AdWords
    The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this repor…
    - 4 hours ago, 22 Jul 14, 2:50pm -
  • newBing Ads Puts Insertion Order Management Online
    Agencies or advertisers that have invoice billing enabled and use Bing Ads Insertion Orders can now create and approve IOs online rather than having to rely on email or fax. This has been a top request among agencies, in particular. Insertion orders…
    - 5 hours ago, 22 Jul 14, 2:04pm -
  • newIt’s Not Just Links: Why Nothing Is Safe In Online Marketing
    Links have been under fire for years. And while I’m someone who provides link development services, I’ve never thought that links are all you need. In fact, if all of my clients would let me become more involved in other aspects of their marketin…
    - 5 hours ago, 22 Jul 14, 1:53pm -
  • newGoogle Maps For Android Enhances Explore Nearby Feature & Adds Elevation To Biking Directions
    Google is pushing out an update for their Android Google Maps app and with that, Google announced three new changes: (1) View search results on the map or in a list and easily switch between them (2) Search for places you’ve reviewed or saved using…
    - 5 hours ago, 22 Jul 14, 1:24pm -

Search Engine Journal

  • newGoogle Glass: Segway for Your Face? by @albertcostill
    Do you remember when the Segway was first released way back in 2001? It generated a lot of buzz from heavyweights like Steve Jobs and Jeff Bezos, the media, and the general public. And why not? It is an easy to operate two-wheeled, self-balancing,…
    - 3 hours ago, 22 Jul 14, 3:25pm -
  • new5 Data-Driven Ways to Get Your Facebook Post Seen by Your Audience
    If you’ve been struggling with Facebook lately for your brand page, don’t think you’re alone. Between changes to the layout of brand pages, News Feed algorithm adjustments, and countless other tweaks and changes, marketers are constantly on…
    - 7 hours ago, 22 Jul 14, 11:50am -
  • newHow to Do Link Building at Offline Events by @linkbuildingjon
    As link builders, we can get a bit “stuck in our ways”. Sometimes we focus too much on the technical aspects of building links and forget that link building should be a creative endeavor. By allowing ourselves to be creative we begin to realize…
    - 8 hours ago, 22 Jul 14, 11:04am -
  • newTwitter Is Making Direct Messaging More Private And User Friendly by @mattsouthern
    Twitter announced on Friday that changes are coming to their direct messages are sent and stored across the network. Twitter’s support account made the announcement via a Tweet that emphasized the upgrade would make deleting DMs more consistent: O…
    - 18 hours ago, 22 Jul 14, 12:49am -
  • newSave Facebook Posts, Read Them Later: New Feature Announced by @mattsouthern
    Today, Facebook announced the addition of a new feature that will allow users to save items found while browsing Facebook for later viewing. Every day, people find all sorts of interesting items on Facebook that they don’t have time to explore righ…
    - 18 hours ago, 22 Jul 14, 12:24am -

SEOmoz

  • newThe Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)
    Posted by evolvingSEOThe perception of successThe following screenshot is from an actual blog post. Based upon what you see here, would you call it successful?I think it depends on perception.The optimist might see this:590 LinkedIn Sh…
    - 19 hours ago, 22 Jul 14, 12:15am -
  • Calculating Estimated ROI for a Specific Site & Body of Keywords
    Posted by shannonskinnerOne of the biggest challenges for SEO is proving its worth. We all know it's valuable, but it's important to convey its value in terms that key stakeholders (up to and including CEOs) understand. To do that, I put together a…
    - 2 days ago, 21 Jul 14, 12:15am -
  • How to Prove ROI Potential of Content Campaigns - Whiteboard Friday
    Posted by iPullRankWe all know that creating and promoting content can be a ton of work (not to mention expensive). So how do we know whether it'll be worth it? In today's Whiteboard Friday, MozCon 2014 speaker Mike King shows you several ways yo…
    - 5 days ago, 18 Jul 14, 12:17am -
  • Building Better Content By Improving Upon Your Competitors
    Posted by Bill.SebaldIn rock n' roll music, stealing is expected. Led Zeppelin allegedly lifted from lots of earlier blues and folk artists. The famous I-IV-V chord progression of The Wild One's song "Wild Thing" was used only a couple years…
    - 6 days ago, 17 Jul 14, 12:17am -
  • Demystifying Data Visualization for Marketers
    Posted by Annie CushingI presented on wrangling and demystifying the data visualization process for marketers at MozCon this year, and it turns out there was far more to talk about than could fit into that half-hour. For the sake of those who co…
    - 6 days ago, 16 Jul 14, 2:05pm -

Search Engine Guide

  • Yeah, But... I Already Rank For My Company Name
    by Stoney deGeyter Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them "Yeah, Butters." And if you've been following this series, you understand why.One of the common obj…
    - 7 days ago, 15 Jul 14, 2:12pm -
  • Does the Internet allow more differentiation?
    by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't hav…
    - 27 days ago, 25 Jun 14, 8:13pm -
  • Not Every Piece of Web Content Is a Masterpiece--Nor Should It Be
    by Stoney deGeyter There are two types of writers:Those who write and produce masterpiecesThose who write to produce masterpiecesThe difference between the two is that the first one is a better writer than the second.Writing to Produce a Masterp…
    - 31 days ago, 21 Jun 14, 11:21pm -
  • Is Your Hosting Coasting? Here's How Site Speed Affects SEO
    by Jayson DeMers Searchengines consider hundreds offactorsto determine search engine rankings. Many of these factors are related to awebsite's content, such as its text and titles, or to the authenticity of thesite itself. Several years ago…
    - 33 days ago, 19 Jun 14, 11:53pm -
  • SEO is a Partnership, Not a Solo Endeavor
    by Stoney deGeyter Where do the lines of responsibility of SEOs and their clients fall? Is the SEO solely responsible for the success or failure of the SEO client? Is the client responsible for anything? Or is there reasonable argument that they…
    - 43 days ago, 9 Jun 14, 9:10pm -

SEO Book

  • Guide To Optimizing Client Sites 2014

    - 6 days ago, 16 Jul 14, 3:02pm -
  • Google Search Censorship for Fun and Profit
    Growing Up vs Breaking ThingsFacebook's early motto was "move fast and break things," but as they wanted to become more of a platform play they changed it to "move fast with stability." Anything which is central to the web needs significant stabilit…
    - 8 days ago, 14 Jul 14, 6:16pm -
  • {This | The Indicated} {Just | True} {In | Newfangled}
    A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by leveragi…
    - 21 days ago, 1 Jul 14, 6:08pm -
  • Building a Legal Moat for Your SEO Castle
    About a month ago a year old case of an SEO firm being sued by it's client resurfaced via a tweet from Matt Cutts.I'd like to add something to this conversation that will be helpful for you as a service provider seeking to avoid that really, really…
    - 28 days ago, 24 Jun 14, 7:40pm -
  • Have We Reached Peak Advertising?
    The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise: Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013…
    - 34 days ago, 19 Jun 14, 5:42am -

Local SEO

  • Schema.org/SPAM – Google Should Get Rid of All of It
    I have a client who had implemented schema incorrectly and received a notice from Google that they needed to fix it “if you would like it featured in Google search results”. Of course they didn’t provide any specifics and Schema.org documentati…
    - 4 days ago, 18 Jul 14, 1:45pm -
  • The Night Google Took Pity On A Client…
    Yesterday a client pushed out a new homepage without telling us. I found out because late last night I got this email in my inbox from an actual living, breathing member of Google’s Search Quality team:   Say what you will about Google (and client…
    - 14 days ago, 8 Jul 14, 5:11pm -
  • NAP Hunter! Lite now in the Chrome store
    Hey local SEOers! NAP Hunter! Lite, our Chrome extension for citation research and audits, is now available in the Chrome store. This should streamline installations, so you can get to automating. For more info on how to run the extension check out t…
    - 26 days ago, 26 Jun 14, 3:26pm -
  • Yext Duplicate Listings Suppression Launches (aka Powerlistings Über)
    Yext launched a duplicate business listings suppression service today they are calling Powerlistings Über. That’s fancy talk for saying you can now kill duplicate business listings on publishers in the Yext Powerlistings Network with extreme preju…
    - 29 days ago, 23 Jun 14, 2:12pm -
  • Introducing N.A.P. Hunter Lite!
    Hey local SEO geniuses! We just released a free Google Chrome extension to help you speed through citation research. It’s called N.A.P. Hunter Lite. It basically runs a set of standard N.A.P. queries through Google so you can quickly find various c…
    - 42 days ago, 10 Jun 14, 9:30pm -

Dejan SEO

  • Top 5 Digital Marketing Activities Since 2010
    No matter how satisfied or amazed you are with the Internet, you can bet that content and search results will continue to change and improve. Digital marketing strategies will also vary for as long as the demand for a seamless interaction between the…
    - 6 days ago, 17 Jul 14, 12:00am -
  • Is the Search Partners Network Hurting Your CTR?
      The Google search partners network is made up of sites that partner with Google to show Google ads to their visitors. On search partner sites your search ads can appear on search results pages, on site directory pages or on other pages related t…
    - 27 days ago, 26 Jun 14, 1:16am -
  • How Gender is Distributed Online
    We would like to think the Internet is a utopia of fairness and opportunity but the reality is, some members of society miss out more than others.A surprising statistic has been revealed recently – there are 200 million fewer women online globally.…
    - 48 days ago, 4 Jun 14, 10:30pm -
  • Content Visibility Tactic: Tweet Piggyback
    Embedding tweets within content can add greater context to our stories and connect our readers with people and brands of interest. There is a hidden benefit, though, and it’s the way Twitter handles related content.By embedding a tweet into your pa…
    - 61 days ago, 23 May 14, 6:45am -
  • Coming Up: The Biggest Google Update of the Year?
    Warning from Australia. Algoroo is showing 17th of May as a particularly turbulent day at 3.52 roos. So far there has been no official confirmation regarding the nature of the movement in search results Matt Cutts announces Panda 4.0:Google is rolli…
    - 66 days ago, 18 May 14, 5:56am -

State of SEO

  • Recovering from Google Hell – How to Know When to Give Up
    If your site has been penalized by Penguin or Panda, or if you have received a manual penalty, your first instinct is probably to try and help the site recover in rankings (provided that you...[[ This is a content summary only. Visit my website for…
    - 31 Aug 13, 1:58pm -
  • The New Age Link Building Services
    Since the Internet has such an extensive reach, many businesses recognize it as a great opportunity for their marketing efforts. Any business that has a product or service to sell can launch a...[[ This is a content summary only. Visit my website f…
    - 30 May 13, 6:28pm -
  • 4 Simple Strategies to Maximize the SEO Benefits of Pinterest
    The impact of social media on SEO is loud and clear. While everyone is clamoring after the 3 big ones – Facebook, Twitter and Google+, take your chance now and maximize the immense SEO potential of...[[ This is a content summary only. Visit my we…
    - 25 Feb 13, 7:21pm -
  • All SEO Changes in 2012
    Year 2012 has been quite tumultuous when it comes to SEO. Even though Google has been picking up pace ever since it started providing its services, the number of algorithm updates and changes made to...[[ This is a content summary only. Visit my we…
    - 17 Feb 13, 9:58pm -
  • Why go Google+?
    Google+ (G+) has, arguably, disproved the barrage of commentators predicting its downfall and is making strides towards becoming a great network and useful resource. Last year, more than 600,000 new...[[ This is a content summary only. Visit my web…
    - 28 Jan 13, 9:58am -

Distilled

  • Expecting the Unexpected: Edge Cases in Web Design
    In 1976, Swiss watchmakers Omega were responsible for constructing the scoreboards for the Montreal Olympics. They asked the International Olympic Committee how many digits the boards would be required to display for the gymnastic events, and were in…
    - 6 days ago, 16 Jul 14, 2:30pm -
  • How Axl Rose Ended Up Commenting on Our Creative Piece
    When the Guns N’ Roses singer weighed in on the debate around one of our recent creative pieces, we knew we’d made it. Following the success of The Vocal Ranges of the World’s Greatest Singers, we’d like to share a bit about how we got there.…
    - 12 days ago, 10 Jul 14, 3:30pm -
  • Taking to the stage at SearchLove San Diego and London...
    After spending over 6 months working hard to bring the smartest minds in the industry to the SearchLove stage, without further ado, I bring you the incredible speaker lineups for San Diego (11/12th September) and London (27/28th October).Continue rea…
    - 20 days ago, 2 Jul 14, 2:00pm -
  • Researching Creative Ideas: 10 Dos and Don’ts
    Back in March, I spoke at BrightonSEO on the not-so-SEO subject of design. Slightly taken aback by the love I got from Slideshare and Twitter for my speaker deck, I thought it time to do a quick refresher, focusing specifically on the often-overlooke…
    - 21 days ago, 1 Jul 14, 2:00pm -
  • The Doctor Will See You Now: In conversation with Content Strategist, James Gunter
    Continue reading >>
    - 26 days ago, 26 Jun 14, 4:05pm -

Kaiserthesage

  • 13 simple SEO processes you can use to improve client acquisition and retention
    When I started doing SEO 4 years ago, it was already at a stage where everything was starting to get a bit more difficult (May Day, Caffeine and Pre-Panda era). And the way I see it now, it will seriously get a lot tougher in the coming years.But I…
    - 6 days ago, 16 Jul 14, 6:26pm -
  • (More) Enterprise Link Building Strategies
    Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph.Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking p…
    - 26 days ago, 26 Jun 14, 6:40pm -
  • How I increased my email list subscribers by 532% in 1 month
    Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing – given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business med…
    - 57 days ago, 26 May 14, 4:13pm -
  • Developing a Content Strategy like a Fortune 500 Brand
    By now, we’ve all come to terms with the fact that it’s practically impossible to succeed in SEO without having great content. After the Panda, Penguin, and anti-guest blogging initiatives from Google depleted the proverbial SEO bag of tricks, a…
    - 64 days ago, 19 May 14, 10:07am -
  • How to Really Rank in Google SERPs
    Ranking in Google’s search results has been a lot more challenging these days, compared to how SEO is typically done a decade ago.Over the years, Google has gradually integrated several advanced factors/metrics – mainly to fight web spam – and…
    - 83 days ago, 30 Apr 14, 2:51pm -

SEOgadget

  • Modern Front-End Tools
    Hi all, I’m Julien, developer at Builtvisible and in my first post I’m going to be walking you through a setup of the modern front-end tools that we use here at Builtvisible. The web is aging. We’ve been using the same technologies for years, a…
    - 5 days ago, 17 Jul 14, 9:00am -
  • A Nutshell Guide To a Successful Office Move
    Joining the Builtvisible team just over two years ago I have always had the exciting task of getting us from A to B with our office moves. In December 2013 we made the decision that we were close to growing out of our lovely Shoreditch High Street of…
    - 7 days ago, 15 Jul 14, 9:21am -
  • Understanding Customers Through Market Segmentation
    To sell to your customer, you must know your customer. You cannot solve your customers’ needs if you do not know what they are. You cannot reach your customer and grab their attention if you do not know where to find them. You cannot engage with th…
    - 8 days ago, 14 Jul 14, 9:36am -
  • Setting A Local Fallback for jQuery Served via CDN
    The advantages of using a CDN (Content Delivery Network) to serve commonplace resources are well-known. Why Use a CDN? Let’s say a visitor to your website requests a popular library such as jQuery or Mootools – when using a CDN, the content shoul…
    - 12 days ago, 10 Jul 14, 9:00am -
  • Explaining Your SEO Job to Your Parents
    In a recent global survey of 16,000 parents, LinkedIn found that 35% of them confessed that they are not completely familiar with what their child does for a living. Now from personal experience, I can vouch for this statistic (and believe that based…
    - 14 days ago, 8 Jul 14, 9:51am -

Google Webmasters

English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 12 hours ago, 22 Jul 14, 6:23am -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 16 hours ago, 22 Jul 14, 2:33am -
The most common SEO mistake
The most common SEO mistakeMatt Cutts talks about a common SEO mistake. More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.bl...From:Google WebmastersViews:11048 210ratingsTime…
- 1 day ago, 21 Jul 14, 6:21pm -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 1 day ago, 21 Jul 14, 2:00pm -
German / Google Webmaster Central Sprechstunden-Hangout auf Deutsch
German / Google Webmaster Central Sprechstunden-Hangout auf DeutschDonnerstag Mittag gibt's hier wieder ein Google Webmaster Central Hangout auf Deutsch* *Thema:* Fragen koennt ihr hier auf der Event-Seite erfassen. Ich bin offen fuer alles Googl…
- 1 day ago, 21 Jul 14, 1:48pm -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 1 day ago, 21 Jul 14, 1:31pm -
SEO is great

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