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Search Engine Watch

  • Guest Blog Network PostJoint Confirms Google Penalty
    Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty last month.
    - 1 day ago, 18 Apr 14, 5:30pm -
  • How to Identify Non-Ranking URL Page Types Using Google Site Search
    Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types.
    - 1 day ago, 18 Apr 14, 1:30pm -
  • Matt Cutts on How Google Handles 404 & 410 Status Codes
    In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently.
    - 2 days ago, 18 Apr 14, 5:00am -
  • 6 Tips to Protect a Large and Complex Website From Google Panda [Case Study]
    Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding content-quality problems.
    - 3 days ago, 16 Apr 14, 1:30pm -
  • Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?
    Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks No. 1.
    - 4 days ago, 16 Apr 14, 12:30pm -

Search Engine Land

  • SearchCap: New Google Penalty, Action Schema & Subscribe To Google Trends
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Slaps Another Guest Blog Network: PostJoint Google’s Matt Cutts somewhat confirmed on Twitter that Googl…
    - 1 day ago, 18 Apr 14, 8:01pm -
  • Google Slaps Another Guest Blog Network: PostJoint
    Google’s Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging network. This network is named PostJoint and claims “there’s no footprints.” Someone tweeted to Matt that PostJoint was penalized. In fac…
    - 1 day ago, 18 Apr 14, 4:17pm -
  • Google Trends Now Lets Users Subscribe To Receive Email Notifications
    Google Trends announced today it has added a “Subscribe” feature, allowing users to receive email notifications on search topics, Hot Searches for any country, or any US monthly top chart. From the announcement by Googler Gavri Smith on the Goog…
    - 1 day ago, 18 Apr 14, 3:11pm -
  • 5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return
    Though the basic concepts have remained the same, a lot has changed since Hal Varian released his bidding tutorial back in 2009 (video autoplay), especially with enhanced campaigns and those new mobile and location bid modifiers. One such change is…
    - 1 day ago, 18 Apr 14, 1:47pm -
  • Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots
    Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit…
    - 1 day ago, 18 Apr 14, 1:01pm -

Search Engine Journal

  • The Future of Paid Search… Isn’t Search. What Google Could Announce Soon
    Editors Note: This post uses actual examples to draw conclusions. However, nothing is set in stone when it […]Author informationBryant GarvinDr House of PPC at Bryant Garvin ConsultingBryant Garvin has been involved with marketing for ov…
    - 2 days ago, 18 Apr 14, 12:32pm -
  • SEO 101: How Google Algorithm Changes Are Impacting #Marketing Processes
    Ever notice how you have to go back and make changes to your website each time Google makes […]Author informationMelih OztalayCEO at Local Listing ServicesMelih (“may-lee”) Oztalay is a veteran of the Internet with over 20 years expe…
    - 2 days ago, 17 Apr 14, 4:04pm -
  • Your Brand Versus Your Domain: 6 Factors to Consider
    When it comes to choosing the perfect brand name, certain factors are often used to evaluate potential options. […]Author informationAdam TorkildsonPR Director at Disruptive AdvertisingAdam is the PR Director at Disruptive Advertising. H…
    - 3 days ago, 17 Apr 14, 12:36pm -
  • The New Definition of Search Engine Optimization
    I wish I had a nickel for every person who has come to me and said, “I paid […]The post The New Definition of Search Engine Optimization appeared first on Search Engine Journal.
    - 3 days ago, 17 Apr 14, 10:56am -
  • Matt Cutts Debunks SEO Myths
    Matt Cutts, Google’s head of search spam, answers a question about SEO myths in his latests Webmaster Help […]Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional. He provides str…
    - 3 days ago, 16 Apr 14, 10:34pm -

SEOmoz

Search Engine Guide

  • 10 Ways SEO Works for B2B Companies
    by Jayson DeMers When marketers think of SEO, they often misunderstand its relationship with B2B companies. Typically, SEO is associated with B2C organizations, since customer acquisition is focused on a positive brand user experience. It's easy…
    - 4 days ago, 15 Apr 14, 8:40pm -
  • A Simple Overview of Meta Tags
    by Stoney deGeyter It always amazes me at the number of people I come across who equate SEO with "adding keywords to meta tags." As if SEO is a bag of magic beans that when properly placed, grow your site to a #1 ranking--you know, where the goo…
    - 9 days ago, 11 Apr 14, 1:01am -
  • How Schema Helps Your SEO Campaign
    by Jayson DeMers Search engine optimization (SEO) is the internet marketing discipline that aims to increase your website or other online presence (such as a blog or social media page) and visibility within search engine results pages, such as G…
    - 11 days ago, 8 Apr 14, 7:16pm -
  • Survey: 83% of Businesses Aren't Prepared for Online Threats
    by Jayson DeMers Following Target's data breach, in which the financial and personal data of 40 million Americans was leaked online, cyber security has been the focal point of businesses everywhere - or so we've been told. A report by the E…
    - 16 days ago, 3 Apr 14, 7:26pm -
  • Yeah, But...I Can't Afford SEO!
    by Stoney deGeyter In many ways I'm an extremely budget-conscious person. I don't like spending money when I can get the same thing cheaper and just as easily. But, over the years, I began to discover a timeless truth: You truly do get what y…
    - 18 days ago, 1 Apr 14, 6:21pm -

SEO Book

  • Google's Effective 'White Hat' Marketing Case Study
    There's the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering. One is white hat and the other is black hat. With the increasing search ecosystem instability over the past couple years, som…
    - 5 days ago, 15 Apr 14, 8:20am -
  • The Positive Negative SEO Strategy
    There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn't appear to be their fault…
    - 19 days ago, 1 Apr 14, 12:34pm -
  • Bing Lists 'Alternatives' In Search Results
    Bing recently stated testing listing 'alternatives' near their local search results. I wasn't able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the for…
    - 21 days ago, 30 Mar 14, 12:23am -
  • Flip Guest Blogging on its Head, With Steroids
    Guest blogging was once considered a widely recommended white hat technique. Today our monopoly-led marketplace arbitrarily decided this is no longer so. Stick a fork in it. Torch it. Etc.It looks like MyBlogGuest was the "winner" - not appearing…
    - 31 days ago, 19 Mar 14, 7:09pm -
  • Handling Objections From SEO Clients
    If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to…
    - 33 days ago, 18 Mar 14, 4:26am -

Local SEO

  • newThe Pleasanton Drought
    Source: Why California’s Drought Isn’t Going Anywhere I am posting this page as a resource for Pleasanton residents seeking both information on the how the drought is affecting the area and resources for how we can all help the situation. On Apr…
    - 10 hours ago, 19 Apr 14, 2:57pm -
  • You Just Can’t Trust Google Maps, At This Point, To Produce Either Relevant Or Accurate Results When Much Of It Is Just Pure Spam.
    Fantastic interview by Nyagaslov Zhekov with Dan Austin on Google’s ineffectual response to map SPAM, including Bryan Seely’s spoofing of Secret Service listings earlier this year. Money quote: “The “newest” ploy, which has been in developm…
    - 4 days ago, 15 Apr 14, 4:01pm -
  • Yext Launches Store Locator Pages
    Today Yext announced the launch of Yext Pages – a store location finder service that complements its Powerlistings local listings management service. Pretty cool stuff if you are local brand manager who can’t seem to get your IT department to get…
    - 5 days ago, 14 Apr 14, 6:56pm -
  • Who Owns Customer Reviews of Your Business?
    Mike Blumenthal just posed a question about this on G+ and I thought it was worthy of posting here.  The TL;DR answer is: 1. On G+, Yelp and most other review sites, the reviewer typically owns the content of the review (this is to shield the review…
    - 9 days ago, 10 Apr 14, 7:59pm -
  • SMBs Have Got Google Maps’ Number…
    Just found a classic thread on one of those “did you get a call from this phone number” sites. Some samples for your local SEO reading pleasure: Calls our business several times per day (not interested in their services). If you hang up, they cal…
    - 11 days ago, 9 Apr 14, 3:00am -

Dejan SEO

  • A Comprehensive Study of Content and Brand Visibility on Google+
    Understanding Google+Google has been aggressively attempting to diversify away from search. Over the years they’ve come up with a number of promising products in a sea of failed experiments. When Larry Page took charge of Google’s direction onc…
    - 4 days ago, 15 Apr 14, 2:00pm -
  • ECommerce Expo Melbourne 2014
    I recently had the privilege of speaking at the Melbourne E-Commerce Expo. If you were lucky enough to be there, or if you just want to have chat, feel free to reach out on Google Plus to ask Dejan SEO or Myself a question.…The post ECommerce Expo…
    - 26 days ago, 25 Mar 14, 5:34am -
  • WordPress Hangout: Advanced Level
    So you think you know WordPress? Test your knowledge in an advanced session loaded with tips, examples and actionable advice. Your host Dan Petrovic brings you Australia’s top WordPress developer Bronson Quick from Sennza Web Design. This is…
    - 52 days ago, 27 Feb 14, 3:00am -
  • Bite-Sized SEO Tips
    HubSpot and Dejan SEO have partnered up to produce short video series discussing practical SEO solutions:How to do a quick ranking searchMaking sure your site isn’t blocked by search enginesHow to make sure your XML sitemap is workingMonitoring and…
    - 54 days ago, 25 Feb 14, 10:18am -
  • Google+ Case Study: Why did my lunch go viral?
    A photo of my lunch went viral on Google+ over the weekend with 28,616 views, 312 +1′s and 54 comments and I had no idea why. The level of engagement on the post goes well beyond the norm of somebody with only 16,000 followers.…The post Google+…
    - 55 days ago, 24 Feb 14, 11:42am -

State of SEO

  • Recovering from Google Hell – How to Know When to Give Up
    If your site has been penalized by Penguin or Panda, or if you have received a manual penalty, your first instinct is probably to try and help the site recover in rankings (provided that you...[[ This is a content summary only. Visit my website for…
    - 31 Aug 13, 1:58pm -
  • The New Age Link Building Services
    Since the Internet has such an extensive reach, many businesses recognize it as a great opportunity for their marketing efforts. Any business that has a product or service to sell can launch a...[[ This is a content summary only. Visit my website f…
    - 30 May 13, 6:28pm -
  • 4 Simple Strategies to Maximize the SEO Benefits of Pinterest
    The impact of social media on SEO is loud and clear. While everyone is clamoring after the 3 big ones – Facebook, Twitter and Google+, take your chance now and maximize the immense SEO potential of...[[ This is a content summary only. Visit my we…
    - 25 Feb 13, 7:21pm -
  • All SEO Changes in 2012
    Year 2012 has been quite tumultuous when it comes to SEO. Even though Google has been picking up pace ever since it started providing its services, the number of algorithm updates and changes made to...[[ This is a content summary only. Visit my we…
    - 17 Feb 13, 9:58pm -
  • Why go Google+?
    Google+ (G+) has, arguably, disproved the barrage of commentators predicting its downfall and is making strides towards becoming a great network and useful resource. Last year, more than 600,000 new...[[ This is a content summary only. Visit my web…
    - 28 Jan 13, 9:58am -

Distilled

  • iAcquire Co-CEO Talks Google Authorship
    We invited Joe Griffin, Co-CEO and Co-Founder at iAcquire, to share his thoughts on the significance of Google Authorship and what this means for businesses.Continue reading >>
    - 4 days ago, 16 Apr 14, 10:11am -
  • Hello London! Come Along to our Digital Learning Hub
    Having joined forces with Driftrock, we’re hosting a couple of free events at a pop-up space by Old Street station. We’d like to invite local businesses to come chat with our consultants over a beer, get some expert advice, and hear our speakers…
    - 12 days ago, 7 Apr 14, 1:04pm -
  • A Blogger is Not a One Night Stand
    Dear brands / PRs / outreachers,I’ve had a fair few relationships with your type now. After a year on the blogging market, I’ve been pitched to by hundreds of you – some good, some bad and some definitely ugly. Continue reading >>
    - 16 days ago, 3 Apr 14, 3:00pm -
  • Bacon Mouthwash: How to Pull Off an April Fool's Prank
    This blog comes from Beverley Reinemann, one of Distilled's own Outreach Specialists. I know what you’re thinking. Continue reading >>
    - 19 days ago, 31 Mar 14, 2:00pm -
  • Should I Jump on the Bitcoin Bandwagon?
    For this week's debate, we tackle the issue of Bitcoins. Two members of the Distilled team discuss whether they'd consider jumping on the bandwagon (please note, this is not meant as financial advice!) Continue reading >>
    - 22 days ago, 28 Mar 14, 3:00pm -

Kaiserthesage

  • Hummingbird SEO
    Hummingbird, Google’s new search algorithm launched August last year, is said to have impacted 90% of search results.The majority of the affected results are for long-tail search queries, which is why many practitioners didn’t notice the changes…
    - 18 days ago, 1 Apr 14, 7:00pm -
  • Link Building Tactics I’m Focusing on this 2014
    I’ve been asked this question many times, way before the year even started. So I just thought of writing about it, and perhaps to also serve as a module for our staff here at Xight Interactive.The methods that I’m going to share on this post are…
    - 41 days ago, 9 Mar 14, 5:13pm -
  • Dealing with Penalized Websites
    The growth of inquiries for search engine optimization services has certainly increased over the past couple of years.In the past, businesses mostly contact SEO companies or independent consultants for help to further improve the visibility of their…
    - 61 days ago, 17 Feb 14, 2:46pm -
  • 12 Inbound Marketing Tips for 2014
    I did a short presentation last week for the first ever startup/marketing meetup that our company has organized.The pointers from my talk were mostly based on my personal experience for the past 3 years of my career as an online marketer and a busin…
    - 81 days ago, 28 Jan 14, 7:32pm -
  • A Year without Guest Blogging
    First off, sorry for the misleading title, because it’s not entirely true, since I’ve published 3 guest blog posts last year (2 for Moz and 1 for Hit Reach).I’m not saying that guest blogging doesn’t work, because it really does (when gettin…
    - 95 days ago, 14 Jan 14, 7:48pm -

SEOgadget

  • Content Strategy vs. SEO – What Do You *Really* Do?
    Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience. Content…
    - 12 days ago, 7 Apr 14, 8:51pm -
  • Link Auditing: Removing A Penalty From an Old Domain
    More than several years ago now, some of my closer colleagues will remember SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submis…
    - 67 days ago, 12 Feb 14, 12:17pm -
  • The Basics of JavaScript Framework SEO in AngularJS
    Imagine the scene: you’re embarking on the first few moments of a website diagnostic for your SEO audit. You disable JavaScript in your toolbar of choice and off you head, hopeful to discover a JS only navigation and a bunch of site architecture pr…
    - 68 days ago, 10 Feb 14, 12:51pm -
  • How I Use Talkwalker Alerts for Journalist / PR Outreach
    It’s funny how much more quickly you can refine your client marketing processes by continuously learning from marketing your own agency.. On that note, I’ve found I rely on alerts services to tell me about new mentions of our brand name, new link…
    - 72 days ago, 7 Feb 14, 12:30pm -
  • Using Optical Character Recognition for Better On-Page SEO
    Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Why rely on Google expending more processing cycles to understand your content when you could just give them the text to parse? Since most Eco…
    - 72 days ago, 6 Feb 14, 2:44pm -

Google Webmasters

What are some myths about SEO?
What are some myths about SEO?What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc) Ryan, Michigan Have a question? Ask it in our Webmaster Help Forum: http://groups.goog...From:Google Web…
- 6 hours ago, 19 Apr 14, 6:52pm -
Does Google treat 404 and 410 status codes differently?
Does Google treat 404 and 410 status codes differently?Does Google do anything different when encountering a 404 versus a 410? Blind Five Year Old, SF, CA Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleprodu…
- 7 hours ago, 19 Apr 14, 5:42pm -
What is a "paid link"?
What is a "paid link"?Can you talk about the webspam team's criteria for whether something is a "paid link"? Matt Cutts, Mountain View Have a question? Ask it in our Webmaster Hel...From:Google WebmastersViews:23069 170ratingsTime:07:…
- 20 hours ago, 19 Apr 14, 4:41am -
Does Google use EXIF data from pictures as a ranking factor?
Does Google use EXIF data from pictures as a ranking factor?Does Google use EXIF data from pictures as a ranking factor? Christian Oliveira, Madrid Blog post about images: http://googlewebmastercentral.blogspot.com/20...From:Google WebmastersV…
- 21 hours ago, 19 Apr 14, 3:41am -
Should I focus on clarity or jargon when writing content?
Should I focus on clarity or jargon when writing content?Should I write content that is easier to read or more scientific? Will I rank better if I write for 6th graders? Ben Holland, Phoenix, AZ Have a question? As...From:Google WebmastersView…
- 1 day ago, 18 Apr 14, 11:53pm -
How can I tell if my site is affected by a particular algorithm?
How can I tell if my site is affected by a particular algorithm?How can you tell if your site is suffering from an algorithmic penalty, or you are simply being outgunned by better content? Ed, London To see manual actions...From:Google Webmaste…
- 1 day ago, 18 Apr 14, 11:06pm -
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