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Search Engine Watch

  • Google Wages War on European Link Scheme Networks
    Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe.
    - 1 day ago, 19 Aug 14, 7:30pm -
  • Link Building: The Art of Persuasion
    The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it?
    - 2 days ago, 18 Aug 14, 11:30am -
  • 3 Ways to Dig Deeper for Bigger Paid Search Success
    The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details.
    - 5 days ago, 15 Aug 14, 1:30pm -
  • 7 Things That Will Improve Your SEO More Than SSL
    The fact of the matter is there is no one thing that will get you more organic traffic. Good SEO is a healthy combination of things, but it doesn’t have to be the exact same combination of things. Here are my top seven.
    - 6 days ago, 14 Aug 14, 1:30pm -
  • Is That Directory Link Unnatural?
    If you are doing a backlink audit and trying to remove or disavow unnatural links, this article should help you when it comes to making decisions about links from directories.
    - 6 days ago, 14 Aug 14, 11:30am -

Search Engine Land

Search Engine Journal

SEOmoz

  • newAnnouncing the All-New Beginner's Guide to Link Building
    Posted by Trevor-KleinIt is my great pleasure to announce the release of Moz's third guide for marketers, written by the inimitable Paddy Moogan of Distilled:We could tell you all about how high-quality, authoritative links pointing to your…
    - 22 hours ago, 20 Aug 14, 12:15am -
  • How to Build Your Own Free Amazon Organic Search Rank Tracker
    Posted by n8ngrimmDo you want a free tool that tracks your organic search rankings in Amazon? Yes? You're in luck.I am going to show you how to build your own organic search rank tracking tool using Kimono Labs and Excel.This is a follow-up to…
    - 2 days ago, 19 Aug 14, 12:14am -
  • How to Use Facebook for Targeted Content Promotion
    Posted by Paddy_MooganAs much as content and advertising agencies would like you to believe it, content produced by a business doesn't just go viral on it's own. There is often something that pushes it really, really hard when it first goes live wh…
    - 3 days ago, 18 Aug 14, 12:16am -
  • Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear - Whiteboard Friday
    Posted by randfishOne of the more interesting phenomena illustrated by Rand's IMEC Lab project is that of "link echoes," sometimes referred to as "link ghosts." The idea is that if we move a page up in rankings by pointing links to it, and then rem…
    - 6 days ago, 15 Aug 14, 12:15am -
  • Is that Mind-Blowing Title Blowing Your Credibility? You Decide
    Posted by Isla_McKettaImage of Tantalus courtesy of Clayton CusakWhat if I told you I could teach you to write the perfect headline? One that is so irresistible every person who sees it will click on it. You'd sign up immediately and maybe ev…
    - 7 days ago, 14 Aug 14, 12:18am -

Search Engine Guide

  • Site search: Too many results and not enough
    by Mike Moran I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time op…
    - 20 days ago, 31 Jul 14, 10:31pm -
  • The Top 7 SEO Web Design Methods to Increase Visibility
    by Jayson DeMers Anyone who has Googled him- or herself understands the power and mystique of search engine results. When you run an e-commerce business, where it lands in search rankings plays a critical role in how many people are exposed to y…
    - 23 days ago, 28 Jul 14, 9:46pm -
  • Yeah, But... I Already Rank For My Company Name
    by Stoney deGeyter Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them "Yeah, Butters." And if you've been following this series, you understand why.One of the common obj…
    - 36 days ago, 15 Jul 14, 2:12pm -
  • Does the Internet allow more differentiation?
    by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't hav…
    - 56 days ago, 25 Jun 14, 8:13pm -
  • Not Every Piece of Web Content Is a Masterpiece--Nor Should It Be
    by Stoney deGeyter There are two types of writers:Those who write and produce masterpiecesThose who write to produce masterpiecesThe difference between the two is that the first one is a better writer than the second.Writing to Produce a Masterp…
    - 60 days ago, 21 Jun 14, 11:21pm -

SEO Book

  • Loah Qwality Add Werds Clix Four U
    Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overla…
    - 4 days ago, 16 Aug 14, 2:09pm -
  • Understanding The Google Penguin Algorithm
    Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people I chat most with during periods of big…
    - 20 days ago, 1 Aug 14, 2:18am -
  • Guide To Optimizing Client Sites 2014

    - 35 days ago, 16 Jul 14, 3:02pm -
  • Google Search Censorship for Fun and Profit
    Growing Up vs Breaking ThingsFacebook's early motto was "move fast and break things," but as they wanted to become more of a platform play they changed it to "move fast with stability." Anything which is central to the web needs significant stabilit…
    - 37 days ago, 14 Jul 14, 6:16pm -
  • {This | The Indicated} {Just | True} {In | Newfangled}
    A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by leveragi…
    - 50 days ago, 1 Jul 14, 6:08pm -

Local SEO

  • Google Local Desktop SERPs Continue To Get More Mobile
    Seems like every day we stumble onto a new Google Pigeon test bucket.  Here’s a desktop SERP for “ft. lauderdale movers” that looks pretty mobilicious: When you click on the “More movers” link (which had disappeared in a lot of post-Pigeon…
    - 2 days ago, 18 Aug 14, 3:59pm -
  • Google Local Icons & New Real Estate Snippets Spotted
    As Google morphs SERP design from desktop to mobile, it appears that it has decided that reading words is perhaps too much to ask of our educationally-challenged fellow users. And so it is now testing icons in the mobile results as shown below: I gue…
    - 8 days ago, 12 Aug 14, 3:34pm -
  • Paid Local Pack Results?
    Our friends over at Moz saw a new SERP feature pop up in their MozCast. Notice the lovely paid ads dressed up as a local pack result? While this is a test, and nothing but a test, is it also a continued acknowledgement from Google that their current…
    - 8 days ago, 12 Aug 14, 2:40pm -
  • Is Pigeon An Acknowledgement That Google & SMBs Suck At Local?
    Steve Shackford‘s tweet got me thinking: @localseoguide Expedia-like move from Google’s algo today on “Dallas Hotels”. http://t.co/EeM4m7Kl8s jumped to #1. pic.twitter.com/SkzigIRSuH — Steve Shackelford (@HydrophobicDuck) August 7, 2014  …
    - 13 days ago, 7 Aug 14, 4:34pm -
  • Google’s Top Heavy Ad Algorithm & The SEO Catch-22
      The SEO Catch-22: You’ve done all of the typical technical and content SEO stuff but your organic traffic keeps trending downwards Your SEO guy suspects the culprits are the above-the-fold in-content Adsense units designed to look like content P…
    - 14 days ago, 6 Aug 14, 4:39pm -

Dejan SEO

  • Big Brand Digital – Air Asia’s Stuart Myerscough
    Getting to know you!We’re a curious bunch here at Dejan SEO. We wanted to know more about the experiences of the brains at the helm of digital marketing in some of Australia’s biggest brands; so we asked them.Whilst we get to work with big brands…
    - 2 days ago, 19 Aug 14, 12:54am -
  • Hello, this is an extortion email.

    - 7 days ago, 14 Aug 14, 5:51am -
  • The Second Biggest Google Update in 2014
    Algoroo reports a high level of turbulence in Google’s search results after more than 2 months of silence. The scale was at 3.27 roos which is the major spike in comparison to the previous 77 day period. This is the second biggest spike in 2014 o…
    - 13 days ago, 7 Aug 14, 11:52pm -
  • How I made Google index its own search results
    Jim Munro spotted an interesting anomaly in Google’s search results the other day, a case of Google indexing its own search results. This is not something you see every day. I went to investigate and noticed that all Google’s URLs returned…
    - 17 days ago, 4 Aug 14, 3:32am -
  • Top 5 Digital Marketing Activities Since 2010
    No matter how satisfied or amazed you are with the Internet, you can bet that content and search results will continue to change and improve. Digital marketing strategies will also vary for as long as the demand for a seamless interaction between the…
    - 35 days ago, 17 Jul 14, 12:00am -

State of SEO

  • Recovering from Google Hell – How to Know When to Give Up
    If your site has been penalized by Penguin or Panda, or if you have received a manual penalty, your first instinct is probably to try and help the site recover in rankings (provided that you...[[ This is a content summary only. Visit my website for…
    - 31 Aug 13, 1:58pm -
  • The New Age Link Building Services
    Since the Internet has such an extensive reach, many businesses recognize it as a great opportunity for their marketing efforts. Any business that has a product or service to sell can launch a...[[ This is a content summary only. Visit my website f…
    - 30 May 13, 6:28pm -
  • 4 Simple Strategies to Maximize the SEO Benefits of Pinterest
    The impact of social media on SEO is loud and clear. While everyone is clamoring after the 3 big ones – Facebook, Twitter and Google+, take your chance now and maximize the immense SEO potential of...[[ This is a content summary only. Visit my we…
    - 25 Feb 13, 7:21pm -
  • All SEO Changes in 2012
    Year 2012 has been quite tumultuous when it comes to SEO. Even though Google has been picking up pace ever since it started providing its services, the number of algorithm updates and changes made to...[[ This is a content summary only. Visit my we…
    - 17 Feb 13, 9:58pm -
  • Why go Google+?
    Google+ (G+) has, arguably, disproved the barrage of commentators predicting its downfall and is making strides towards becoming a great network and useful resource. Last year, more than 600,000 new...[[ This is a content summary only. Visit my web…
    - 28 Jan 13, 9:58am -

Distilled

  • How to Create Evergreen Content that Builds Your Business
    Content moves at a breakneck pace — there are about 41.7 million WordPress posts published each month (and WordPress only accounts for about 22% of CMS usage). Continue reading >>
    - 1 day ago, 19 Aug 14, 2:00pm -
  • The Schedule is Now Live! Paradise Awaits...
    The SearchLove San Diego 2014 schedule is now live, folks! So let's see what's in store this September 11th and 12th for our annual West Coast conference.Continue reading >>
    - 6 days ago, 14 Aug 14, 2:00pm -
  • Fingers on Buzzers | Quizzes from Around the Web
    What Q features women in sequin dresses, revolving sports cars, and an audience ready to pass out from the excitement of being on camera? Quiz shows, of course!Here at Distilled, we love to test our knowledge of online marketing. Continue reading >>
    - 8 days ago, 12 Aug 14, 2:00pm -
  • Share and Share Alike: The Secret to Making a Story Stick
    Back in June I left the office behind to attend the debut Future of Comms conference in sunny East London. Shout out to the folks over at My News Desk who put on a stellar event, packed with a weighty line-up of comms professionals.Continue reading >…
    - 13 days ago, 7 Aug 14, 2:16pm -
  • 6 Reasons to Join us at SearchLove
    It’s six weeks until the first speaker takes to the stage at SearchLove San Diego, ready to share their freshest and most inspiring insights with a room full of ambitious online marketers. Continue reading >>
    - 14 days ago, 6 Aug 14, 2:00pm -

Kaiserthesage

  • Generating better content ideas
    Millions of web content get published every day – from blog posts, videos, podcasts, image-based up to interactive content.Standing out in the content game (in any industry) will obviously become tougher to be consistently accomplished, considerin…
    - 3 days ago, 18 Aug 14, 10:17am -
  • 13 simple SEO processes you can use to improve client acquisition and retention
    When I started doing SEO 4 years ago, it was already at a stage where everything was starting to get a bit more difficult (May Day, Caffeine and Pre-Panda era). And the way I see it now, it will seriously get a lot tougher in the coming years.But I…
    - 35 days ago, 16 Jul 14, 6:26pm -
  • (More) Enterprise Link Building Strategies
    Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph.Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking p…
    - 55 days ago, 26 Jun 14, 6:40pm -
  • How I increased my email list subscribers by 532% in 1 month
    Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing – given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business med…
    - 86 days ago, 26 May 14, 4:13pm -
  • Developing a Content Strategy like a Fortune 500 Brand
    By now, we’ve all come to terms with the fact that it’s practically impossible to succeed in SEO without having great content. After the Panda, Penguin, and anti-guest blogging initiatives from Google depleted the proverbial SEO bag of tricks, a…
    - 94 days ago, 19 May 14, 10:07am -

SEOgadget

  • Customer Lifetime Value
    Customer Lifetime Value simply describes how much money a customer is worth to you over the lifetime of their relationship with you. The more technical definition is this: Customer Lifetime Value is the predicted net profit attributed to the entire f…
    - 2 days ago, 19 Aug 14, 10:04am -
  • The Hierarchy of Effects – An Application Hypothesis
    In my last post I spoke about how important it is to integrate your SEO into your overall marketing communications (here). As important as link building is, your content should fulfill a bigger purpose than building links, and if executed well the li…
    - 7 days ago, 14 Aug 14, 9:08am -
  • Competitive Content Analysis
    My last post Identifying Your Audience: a Data-Driven Approach to Content Planning was pretty data heavy, and long. This time I’m going to talk through something a little lighter, that can still flag up some content ideas, and provide a list of peo…
    - 9 days ago, 12 Aug 14, 9:02am -
  • The Creative Process: An Overview
    In my 3 or so years in Digital Marketing I’ve been involved in a number of ‘creative’ pieces. At the beginning you know what you want the end goal to be (brand mentions, links, referrals, shares etc.), but you need a structure in place to keep…
    - 14 days ago, 7 Aug 14, 10:14am -
  • Gathering Data with the Sina Weibo API

    - 15 days ago, 5 Aug 14, 11:49pm -

Google Webmasters

English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 2 hours ago, 20 Aug 14, 8:41pm -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a special *Google Webmaster Central office hours hangout* with personal slots for you & your site. You can sign up for a 4-minute slot for your personal questions at http://goo.gl/G…
- 6 hours ago, 20 Aug 14, 4:25pm -
Best practices and common mistakes in SEO
Best practices and common mistakes in SEOFor those who missed our #io14 presentation, join us in this office hours hangout for SEO tips on improving your site's appearance in search results. The 3 topics we'll cover are: 1. Mobile...From:Google…
- 1 day ago, 19 Aug 14, 9:16pm -
German / Google Webmaster Central Sprechstunden-Hangout auf Deutsch
German / Google Webmaster Central Sprechstunden-Hangout auf DeutschDonnerstag Mittag gibt's hier wieder ein Google Webmaster Central Hangout auf Deutsch* *Thema:* Fragen koennt ihr hier auf der Event-Seite erfassen. Ich bin...From:Google Webmas…
- 3 days ago, 17 Aug 14, 5:53pm -
German / Google Webmaster Central Sprechstunden-Hangout auf Deutsch
German / Google Webmaster Central Sprechstunden-Hangout auf DeutschDonnerstag Mittag gibt's hier wieder ein Google Webmaster Central Hangout auf Deutsch* *Thema:* Fragen koennt ihr hier auf der Event-Seite erfassen. Ich bin offen fuer alles Googl…
- 3 days ago, 17 Aug 14, 1:54pm -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 6 days ago, 15 Aug 14, 8:10am -
SEO is great

Useful links to keep you up to speed