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Search Engine Watch

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Search Engine Journal


  • What SEOs Need to Know About Topic Modeling & Semantic Connectivity - Whiteboard Friday
    Posted by randfishSearch engines, especially Google, have gotten remarkably good at understanding searchers' intent—what we mean to search for, even if that's not exactly what we search for. How in the world do they do this? It's incredibly com…
    - 1 day ago, 31 Oct 14, 12:15am -
  • How to Include Influencers in Your Content Strategy
    Posted by Amanda_GallucciThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.T…
    - 2 days ago, 29 Oct 14, 11:13pm -
  • It's Time to Treat Content as Part of the User Experience
    Posted by wrttnwrdForget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content. It's not an add-on or a separate thing. It's an inseparable part of the user experience. Let's a…
    - 3 days ago, 29 Oct 14, 12:15am -
  • Semantic Analytics: How to Track Performance and ROI of Structured Data
    Posted by Mike_ArnesenIf you're interested in tracking the ROI of adding semantic markup to your website, while simultaneously improving your web analytics, this post is for you! Join me, friend.Semantic markup and structured data: Can I get a hec…
    - 4 days ago, 28 Oct 14, 12:16am -
  • Introducing Followerwonk Profile Pages
    Posted by petebrayFollowerwonk has always been primarily about social graph analysis and exploration: from tracking follower growth, comparing relationships, and so on.Followerwonk now adds content analysis and user profiling, tooIn the Analyze…
    - 5 days ago, 27 Oct 14, 11:25am -

Search Engine Guide

  • Do online shoppers still care about brands?
    by Mike Moran Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament that brand loyalty is dead--that customers just search for products now instead of coming to their websites. Where once shoppers cared about…
    - 8 days ago, 24 Oct 14, 8:06pm -
  • Planning a New Website? Don't Launch It Until You Do This
    by Mike Fleming Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your bottom line would be affected?A major problem with the way a we…
    - 18 days ago, 14 Oct 14, 2:30pm -
  • Good Web Marketing Just Isn't Enough To Succeed Anymore
    by Stoney deGeyter As a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid web marketing campaigns i…
    - 38 days ago, 24 Sep 14, 9:01pm -
  • How you can break into digital marketing
    by Mike Moran Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative for my help, but to me it is just giving back a blessing that I has been bestowed on me by others…
    - 71 days ago, 22 Aug 14, 6:23pm -
  • Site search: Too many results and not enough
    by Mike Moran I often work with clients in an area that gets very little love, yet is critical for your website: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time op…
    - 93 days ago, 31 Jul 14, 10:31pm -

SEO Book

  • Use Verticals To Increase Reach
    In the last post, we looked at how SEO has always been changing, but one thing remains constant - the quest for information. Given people will always be on a quest for information, and given there is no shortage of information, but there is limited…
    - 10 days ago, 22 Oct 14, 12:55pm -
  • The Only Thing Certain In SEO Is Change
    SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months. Whenever Google updates the…
    - 17 days ago, 15 Oct 14, 8:49pm -
  • Measuring SEO Performance After "Not Provided"
    In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The motivation to withold t…
    - 69 days ago, 24 Aug 14, 7:50am -
  • Loah Qwality Add Werds Clix Four U
    Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overla…
    - 77 days ago, 16 Aug 14, 2:09pm -
  • Understanding The Google Penguin Algorithm
    Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people I chat most with during periods of big…
    - 92 days ago, 1 Aug 14, 2:18am -

Local SEO

  • How to Claim a Groupon Merchant Page (Or Not)
    Groupon made a big splash a couple of days ago by announcing the launch of Merchant Pages. Merchant Pages is an attempt by Groupon to leverage their daily deal ecosystem and channel local businesses into a local directory type site similar to Yelp. A…
    - 8 days ago, 24 Oct 14, 2:52pm -
  • When Is a 5 Star Review Not A 5 Star Review?
    The answer is when Google My Business is aggregating and averaging out your reviews. In Google My Business math these nine different 5 star reviews average out to a measly 4.9. For a company that has ~2,000 Ph.Ds in it’s employee, has written one o…
    - 9 days ago, 23 Oct 14, 3:18pm -
  • Google Testing Carousel Expansion?
    Google has been testing replacements for their local carousel and local pack design for a while now.  So I was a little surprised when I saw this screenshot. What’s so interesting about this is that a carousel for moving company results would rep…
    - 11 days ago, 21 Oct 14, 6:56pm -
  • New Google Mobile-Local Results?
    Cori Shirk just shared a new Google mobile-local universal one box: This appears to be a test bucket as after several minutes of trying I am unable to trigger a similar looking result. For a quick comparison this is what the current mobile one boxes…
    - 14 days ago, 18 Oct 14, 5:51pm -
  • Are You Ignoring Apple Maps Bozo?
    Just popped a post up on about the importance of remembering to update business data in Apple Maps. “Today a retailer client, let’s assume they are called “Bingo’s”, pinged me because they had sold one of their locati…
    - 16 days ago, 16 Oct 14, 9:07pm -

Dejan SEO

  • newLink Memory: SEO Experiment Result
    In April 2014 an experiment designed to test the influence of anchor text on URL rewriting showed positive results. Google chose inbound link anchor text value to override uninformative page title in SERPs. After the first stage of the experiment h…
    - 19 hours ago, 31 Oct 14, 3:55pm -
  • Big Day in SERPs Yesterday, Bigger than Panda 4.1
    Our SERP flux tracker records a first serious SERP tremble since Penguin 3.0 roll-out in Australia. Stronger than Panda 4.1. There’s a conversation on Google+ suggesting this could be a Panda refresh:“I see huuuge increase for domains having…
    - 6 days ago, 26 Oct 14, 5:22am -
  • Google+ Pushes “Promoted Posts”
    While not a new feature, +Post ads have only made a subtle appearance until now. It looks like somebody at Google decided to give the little used feature a little boost. Some webmasters are reporting a new prompt popping up with the following messag…
    - 8 days ago, 24 Oct 14, 3:08pm -
  • Penguin 3: An Underwhelming Update
    Definition Penguin 3: A webspam algorithm update with limited scope, aimed at easily detected link schemes. How does it compare?While it still has the ability to strongly impact individual sites, Penguin 3 was clearly rolled out to tackle only a…
    - 12 days ago, 20 Oct 14, 12:33am -
  • The Great Link Paradox
    We used to link feely on the web and anchor text has always been a matter of context and choice. Google changed everything with its profound dependency on link signals. Designer anchor text is not a pure SEO invention, Googlers themselves asked us t…
    - 22 days ago, 10 Oct 14, 10:56am -

State of SEO

  • Semantic Web – Basic Terms and Principles
    The flutter of the tiny wings of the unleashed Hummingbird seems to be acting as a harbinger of dawning of a new era in the way we communicate with search engines. Even though the idea of semantic...[[ This is a content summary only. Visit my websi…
    - 28 Mar 14, 4:25pm -
  • Matt Cutts Spills his Guts – “we will make guest blogging cuts”
    Panic in the SEO ranks, is guest blogging dead? Matt Cutts, head of Google’s webspam team, has been quite vocal in the past about his and Google’s displeasure with spammy guest posts before, but in...[[ This is a content summary only. Visit my…
    - 21 Jan 14, 7:33pm -
  • Review your fake reviews strategy
    One of the main advantages of internet is supposed to be its ability to provide you with easy and quick access to loads of useful information on just about anything that you might be interested in....[[ This is a content summary only. Visit my webs…
    - 11 Nov 13, 9:38am -
  • Humming in G(oogle)-minor
    With the introduction of Hummingbird Google is making an attempt at enabling its algorithm to better understand language. At the same time, SEOs are trying to understand how to speak more clearly to...[[ This is a content summary only. Visit my web…
    - 4 Nov 13, 8:35am -
  • How ORM can help you with brand problems
    Most people won’t make use of services of a particular company or individual without first checking them online, which is why having a negative result on the first page of search results can be...[[ This is a content summary only. Visit my websit…
    - 23 Oct 13, 9:01pm -


  • Favorite Tools for an Organized Salesperson
    Throughout my time working with the Distilled team, leads and clients, I have picked up a few favorite tools that have saved me time, kept me on track, and organized my work life. I thought I would share a few with our community in the hope that some…
    - 3 days ago, 29 Oct 14, 3:00pm -
  • You’ve Won! An Interview on Running Competitions
    Competitions hold huge potential to engage an audience, and to do something fun and fresh with your brand. But many of us online marketers shy away from them, not knowing enough about how they work.Continue reading >>
    - 11 days ago, 21 Oct 14, 2:00pm -
  • Improving User Experience in PPC
    A user's experience of a brand is a complex thing. At every point of the customer journey, they're forming an impression of what kind of company they're dealing with. Continue reading >>
    - 17 days ago, 15 Oct 14, 2:00pm -
  • Workin’ 9 to 5? Songs to Get Productive
    A deadline looms. The clock is ticking. Yet it’s too loud in the office – your desk mate’s yakking on the phone, the coffee machine is whirring. So you relocate, ahhh... No actually, now it’s too quiet. Continue reading >>
    - 22 days ago, 10 Oct 14, 2:23pm -
  • 6 Easy Ways to Improve User Experience Using Analytics Data
    User experience is important – little hitches in your site’s user experience could cost you conversions and repeat visitors, big ones could have your customers leaving to competitors in their droves. Continue reading >>
    - 24 days ago, 8 Oct 14, 2:03pm -


  • Generating better content ideas
    Millions of web content get published every day – from blog posts, videos, podcasts, image-based up to interactive content.Standing out in the content game (in any industry) will obviously become tougher to be consistently accomplished, considerin…
    - 75 days ago, 18 Aug 14, 10:17am -
  • 13 simple SEO processes you can use to improve client acquisition and retention
    When I started doing SEO 4 years ago, it was already at a stage where everything was starting to get a bit more difficult (May Day, Caffeine and Pre-Panda era). And the way I see it now, it will seriously get a lot tougher in the coming years.But I…
    - 16 Jul 14, 6:26pm -
  • (More) Enterprise Link Building Strategies
    Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph.Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking p…
    - 26 Jun 14, 6:40pm -
  • How I increased my email list subscribers by 532% in 1 month
    Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing – given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business med…
    - 26 May 14, 4:13pm -
  • Developing a Content Strategy like a Fortune 500 Brand
    By now, we’ve all come to terms with the fact that it’s practically impossible to succeed in SEO without having great content. After the Panda, Penguin, and anti-guest blogging initiatives from Google depleted the proverbial SEO bag of tricks, a…
    - 19 May 14, 10:07am -


  • Visual Maths: A Brief History of Lighting in VFX
    Light. From even before the moment a new-born baby opens its eyes, we’re surrounded by it. From the way the sun shines on a clear or cloudy day, to the difference between harsh and soft lights in the home, our brains have developed an uncanny abili…
    - 4 days ago, 28 Oct 14, 11:00am -
  • SVG Examples in Content Marketing
    Content marketing is supposed to be about producing problem solving content for our customers. This should always be the case, but it’s competition that drives content marketing innovation forward. There’s competition with other brands, competiti…
    - 10 days ago, 22 Oct 14, 10:00am -
  • Visual Maths: A Brief History of CGI
    The web is no longer a thing for HTML pages only. Nowadays, thanks to advances in technology and broadband speeds, people are doing ever more adventurous things in web content production. However, with WebGL getting ever more usable and impressive, w…
    - 12 days ago, 20 Oct 14, 10:00am -
  • The Messages Behind Messages

    - 16 days ago, 16 Oct 14, 9:03am -
  • Exciting webGL Examples in the Wild
    Earlier this year I spoke at Mozcon. My topic, building your own interactive content and the importance of understanding how things on the web are built. At Builtvisible, we’re constantly evolving our in-house content development capabilities. We l…
    - 20 days ago, 12 Oct 14, 9:00am -

Google Webmasters

English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 18 hours ago, 31 Oct 14, 4:59pm -
English/Hindi Google Webmaster Central office-hours hangout
English/Hindi Google Webmaster Central office-hours hangoutAll Indian Webmasters are invited to join us for a Webmaster Central hangout at 11:30 AM tomorrow :) Add your questions to this event page, this session is open to anything webmaster rela…
- 21 hours ago, 31 Oct 14, 2:14pm -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 23 hours ago, 31 Oct 14, 11:46am -
Bring your local business online #4: Basic implementation and best practices
Bring your local business online #4: Basic implementation and best practicesVideo #4 in a series to help build an online presence for your local business. We'll cover the fundamentals and best practices as you take your business from...From:Goo…
- 1 day ago, 31 Oct 14, 9:55am -
English Google Webmaster Central office-hours hangout
English Google Webmaster Central office-hours hangoutJoin us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites,…
- 1 day ago, 31 Oct 14, 1:16am -
Bring your local business online #2: Determine your business’ value-add and online goal
Bring your local business online #2: Determine your business’ value-add and online goalVideo #2 in a series to help build an online presence for your local business. With the example of Scott, the realtor, you'll learn about the marketing funne…
- 2 days ago, 30 Oct 14, 7:36pm -
SEO is great

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